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September's Top Marketing Tips

02.09.10

1. The Layout Look Book is a great guide for both amateur and professional designers. The book includes techniques that can be used to enhance any layout, as well providing insights into the factors that helped make each layout an effective piece. The book combines both the traditional aspect of design, as well as contemporary cutting edge elements that will enable any designer to produce an inspiring piece of work.
2. Use Jing to capture anything you see on your computer screen and share it instantly via web, email, IM, Twitter or your blog. Collaborate on a design project, take a picture of a document or use it as a teaching tool. Jing is free and easy to use.
3. Need help making your emails stand out? An interesting article called Tempo, tempo, line and length by Mark Brownlow provides us with email copy tips that go against our essay writing education, to enable us to break big projects into bite-sized chunks that are easier to tackle and more likely to be read.

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SEO-PR The Perfect Match

02.09.10

TLC would like to take the opportunity to welcome two new members to the TLC team.

We would first like to introduce you to our SEO wizard. Tim is an experienced online marketing expert that has worked for both Internet Marketing Agencies and online businesses.  Our second new arrival is our PR specialist Kate.  Kate has over 20 years experience and is passionate about helping organisations tap into the benefits of social media as a PR tool, to support more traditional methods, when looking to raise their profile.

We here at TLC believe that Tim and Kate are a match made in heaven; SEO and PR both look to raise the profile of an organisation by increasing its authority amongst your target audience.  Like any couple, SEO and PR share some of the same values: success cannot be guaranteed, relationships and industry knowledge are vital and to achieve spectacular results, you need to let the experts do what they do best, dabbling in either area rarely works effectively.

Not only do PR and SEO share important values, they both work hard for the same goal – brand exposure within your target market.  The marriage between PR and SEO can form a long lasting union that will assist in raising your brand’s profile in a number of crucial areas: 

 

• Improving communication:

News stories stay online; your news item can still be read months after the event.

• Generating publicity:

Online stories can spread at the speed of lightning. Issue a press release online and it can be taken up and commented on minutes later. 

• Getting in bound links:

There has been an increase in news sites writing about and linking to external web sites from different sectors. Get your link noticed and you can capture their large audiences.

• Building brand awareness:

The links the story creates not only bring people themselves but also boosts your search engine ranking and online presence.

 

A relationship like this can work well for small, medium and large companies within a variety of different markets.  One company to benefit from SEO and PR collaborations is Sky and its education site.

Sky aimed to drive traffic to their Sky Learning site, an education page focused towards students and teachers. To increase their online presence, Sky adopted an SEO-PR partnership to target their audience using short videos of former Blue Peter presenter Konnie Huq revealing her top study tips. 

These videos were shared on student and revision communities, as well social networking sites, to enable Sky Learning to reach the teen market.  The various techniques Sky adopted saw thousands of new visitors click through to the Sky Learning site.  The whole process improved Sky Learning’s brand awareness, communication and internet traffic, as well as generating a whole host of positive publicity.

Whilst Sky is a large corporate, there is no reason that smaller SMEs cannot take advantage similar methods to achieve  equally impressive results that help grow your business.

 

If you think your could benefit from an SEO and PR partnership and would like further information, simply email anna@tlc-bsuiness.co.uk .

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Monthly Top Marketing Tips

18.08.10

1. Want to be more creative with your marketing? Here at TLC we are always searching the web for images to use within our campaigns and we have found a website that might just lend a helping hand. Digital Image Magazine has compiled a list of the Top 25 Free stock Image websites. Have a break from searching for hours and take a look to see if any of these can assist.
2. Having trouble with your USP? Finding something to help you stand out from the competition is never easy. We here at TLC suggest Purple Cow by Seth Godin. In Purple Cow marketing Guru Seth Godin urges everyone involved in creating, designing or selling to think in new ways about their market.  Adopting alternative approaches to your business that will help your company survive.
3. If you are thinking of using the benefits of YouTube to build your brand online we have come across this comprehensive list of free video editing software for Windows, Mac and Linux users. Check out this link for Desk Top Video Guide or alternatively click here for a more complete list.

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