Blog - social media

Are you tweeting?

16.05.12

Twitter now has 10 million active users in the UK – Is your business one of them?

The once personally focused micro-blogging tool, Twitter, has developed in popularity with individuals but equally amongst businesses in the UK. Twitter may have been a source for celebrity status updates in the past, however, the times are changing and more and organisations are realising the potential behind the social networking site. According to research published this week, over one-in-six businesses now use Twitter to scout and engage with new customers.

So how are small businesses achieving success through Twitter?

• The London Studio

Theo Paphitis of Dragons’ Den launched a Twitter competition called Small Business Sunday. Once a week, Theo started asking entrepreneurs to tweet him about their business, choosing his six favourite, which he then flagged up to his 240,000 followers and on his website.

One of the companies that tried to attract the attention of the successful dragon was a multidisciplinary design studio called The London Studio.

“I tweeted Theo hoping to tempt him to look at The London Studio website and see the products I’d designed,” says the MD.

“He did — and his single tweet saw my website’s traffic more than double on its weekly average. I thought the server might break. Sales jumped too — gift shops and other independent retailers got in touch and asked me to be a stockist, and existing ones put in larger orders. I sold an extra 13,000 cards in the month after Theo’s tweet. Twitter has been great for business.”

• Big Green Bookshop

The Big Green Bookshop in Wood Green tweeted on the 24^th of February 2011 that without help they would have to close the doors to the book shop in nine months due to an unpaid bank loan. Shortly after the tweet was sent, the topic started to trend on the social media platform, growing in popularity, spreading throughout the social media realm. Due to Twitter the shop sold enough books to cover its bank repayments for two months and is now trading healthy.

Is your business one of the 10 million active UK users on Twitter? If so, has you ‘tweeted’ or ‘followed’ in the last two weeks?  Take a look at the top tips below to get your business on the path to social media success.

Tips to get your Twitter activity up and running:

• Follow other relevant small businesses - Quality rather than quantity
• Share tips related to your industry
• Post links to original thought pieces
• Give referrals via Twitter
• Communicate with potential customers, strategic alliances and suppliers
• Engage with industry magazines, editors and journalists – you never know who might read your latest news or blog feature.
• Ask your audience questions

Twitter is more than just a status update, the opportunities are endless....Get tweeting today!

For more social media tools and tips, click here.

 

---

Are your Lead Generation campaigns LinkedIn?

03.05.12

You may be aware that we regularly discuss the importance of social media for a business, providing you with insights into the latest social media trends and top tips about how to engage effectively with your consumers within the variety of social media platforms available.

From our experience of working with SMEs, the same questions pop up time and time again, ‘How can social media fit with my industry’? ‘How is social media going to generate sales for my business?’

Not all social media sites are relevant for every business, for example, product based B2C businesses are more likely to engage with consumers on platforms, such as Facebook and Pinterest, where a business can take advantage of the visual functions available. If you want to communicate to a B2B audience and business professionals, then LinkedIn with its 150 million members is a good place to start.

LinkedIn enables members and businesses to create profiles, connect with like-minded individuals, share blogs and news items. However, more and more businesses are now discovering the hidden powers of LinkedIn, not only as a social networking site, but also as a platform that can be the foundation for marketing campaigns and a vital component in a company's lead generation efforts.

So how can your business use LinkedIn for lead generation? Think of LinkedIn as a treasure trove with over 150 million contacts that can be used to support your business activities. LinkedIn is rich with information you can use to help qualify prospects, target businesses and research competitors.

Below are some examples of how your business can use LinkedIn effectively:

• Do you have a list of potential companies that you wish to target? Are there contact names missing or is the list simply out of date? If so, LinkedIn is a great tool for identifying key decision-makers working in the organisations you are keen to engage with.  This helps eliminate the dreaded entry phrase ‘I can’t put you through; we work on a no name basis’.
  
  
• Is your business launching a new product or service and you are keen to research your target audience? We use LinkedIn as a valuable market research tool. It gives you access to a range of groups and contacts, many of which are keen to share their opinion. Post a question on a relevant group and engage with your target audience to get their thoughts and ideas, there’s nothing better than a service or product that really addresses the challenges and problems customers face.
  
  
• Join groups and develop yourself as an expert in your field. LinkedIn enables you to join and set up industry and career specific groups. Groups of like-minded professionals are excellent for gaining knowledge, sharing news and conveying your expertise. LinkedIn groups allow you to see the issues that your target audience are facing, providing you with an opportunity to share your knowledge and build relationships with potential customers.

A great example of a business getting to grips with the power of LinkedIn is Cathay Pacific. Cathay Pacific Airways is an international airline based in Hong Kong, offering scheduled cargo and passenger services to over 140 destinations around the world. Cathay Pacific faced the same challenges that most businesses face, how to crawl through the jungle that is an overcrowded marketplace and reach their target audience with a message that is compelling. In order to achieve this, Cathay Pacific turned to LinkedIn to help target people who would fly business class between the United States and Asia. The aim was to identify members who belong to LinkedIn groups related to business travel in Asia, such as Global Workers, China Networking Group and Hong Kong Connection, in order to engage with time-strapped business travellers in an environment where they were already comfortable, engaged and spending time.

Cathay Pacific established a company page in LinkedIn and started to engage with the groups and individual members, providing regular status updates. As well as increasing the brand awareness, Cathay Pacific’s LinkedIn activity generated a total of 1,324 responses from business travellers, produced 97 LinkedIn page recommendations and increased the clickthrough rate on to their main website.

With the ever increasing array of social networking sites available to businesses, large and small, and the constantly evolving digital world, a business must establish the platforms that offer their business most value. Social media is free but your time is not. You need to use it wisely. We believe that increasingly, if you operate in the B2B sphere, LinkedIn represents an effective investment of your time. It is now so much more than just an online CV; it unlocks the doors to millions of opportunities for your business.

---

Top Marketing Tips May 2012

02.05.12

1. The LinkedIn iPad app has finally arrived. The app is designed to be a personal assistant, with features such as calendar integration and a focus on LinkedIn’s personalised news feed, which showcases popular news articles and updates.
2. LinkedIn’s Signal is another tool that can be applied to your LinkedIn account. Signal allows you to filter and browse only relevant status updates from your LinkedIn streams. You can target updates from colleagues, competitors, etc. The tool also allows you to narrow or expand your view based on the following filters: network, industry, company, time published and location.
3. This month we provide you with a book dedicated to LinkedIn. Social networking Guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn, explores the potential for professional and personal networking through LinkedIn. This book goes beyond the “business” genre to expand upon the world of social media marketing, branding, and career management.

 

 

---

Pages:

• 1
• 2
• 3
• 4
• 5

---