Digital Marketing Trends to watch out for in 2017
With 2016 but a distant memory, 2017 is now in full swing. We are certain it is going to be another exciting and unpredictable year…and that is just for digital marketing. From chatbots to video marketing, with lots in between, the industry is awash with talk about this year’s most important trends. Here we’ve rounded up some of our favourites and why you need to be watching out for them in 2017.
We saw the buzz of live streaming first-hand last year with the US Presidential election, but it’s set to get even bigger in 2017. Most recently, Instagram has followed in the steps of Facebook and launched a live streaming service on its story feature. Virgin Media also received high praise for its live TV ad, which was created by piecing together live footage from 18 locations into a 60 second feature. Not only does live streaming allow brands to get creative, but it can also be more cost-friendly and allows consumers to interact on an even deeper level.
Chatbots are set to be the next big thing in messaging app technology and will reshape the way we communicate with consumers. Companies such as Google, Facebook and Amazon have already started using them, so we’re sure many other businesses will follow suit. While some are still unsure about chatbots, many argue that they’ll increase both sales and communication.
From Android’s ‘Friends Furever’ to Always’ #LikeAGirl campaign, video content is gaining ever more popularity amongst both consumers and marketers. While creating video content can be daunting, when done right it can be extremely effective. Videos generate 1200% more shares than text and images combined and it’s predicted that 74% of online content will be video by the end of the year.
In a survey carried out by Swirl Network in 2015, it was found that 88% of shoppers were more likely to shop with retailers who offered personalised experiences. From emails, to your homepage, personalisation can be done easily and effectively. Research has also found that customers spend up to 48% more when their experience is personalised, which is revenue that no business can afford to lose.
Influencer marketing has been around for a while now; however, businesses are now moving towards what are known as “micro-influencers”. These people may not have millions of followers, but they have the niche audiences businesses are looking for. You no longer have to be a big business either to use influencers; smaller businesses are constantly using them to bring about brand awareness, making it a useful marketing strategy for businesses of all sizes.