Marketing Titbits – Pinterest analytics, hashtags for Facebook and Dropbox

Pinterest Analytics:

If you have a very visual website, with lots of imagery that visitors might like to share with their friends, family, colleagues or business network, have you started exploring how the latest social media phenomenon, Pinterest, could be utilised to increase web traffic and awareness amongst your target audience? If not, you can find out a bit more here about how it works.

The nature of Pinterest is such that you might already be benefiting from your visitors sharing your website imagery, without you even realising it. Such is the rapid growth of Pinterest, over 12 million unique users per month, that it is quickly gaining entry to the top table of the social media kingdom, alongside the likes of Facebook, Twitter, Google + and LinkedIn. To highlight its growing influence, Pinterest has recently launched its own analytics software, which will show website owners just Pinterest users are interacting with their website. It will include information like:

  • How many people have pinned from your site
  • How many people have seen these pins
  • How many people visited your site from Pinterest
  • Most repinned, most clicked, and most recent pins

For more information on Pinterest Analytics click here.

#Hashtags coming to Facebook?:

Once synonymous with Twitter, there are now rumours that Facebook might be building in hashtagging capabilities into its social network architecture. The new facility would enable Facebookers to tune in and participate in the public discussion of topics across the social networking site, in much the same way users of Twitter can do currently.

The facility is already incorporated into Instagram, which is owned by Facebook, so it is likely we will see this development in the not too distant future.

If your wondering what all this hashtagging is about, here’s a brief overview from theGuardian’s Technology Blog.

Dropbox:

There are very few ‘must haves’ in our opinion, but Dropbox is something we can’t live without and we think if you try it, you’ll agree.

Dropbox is a free service that, put simply, lets you access all your documents, images, videos and files anywhere. When you save any file in your Dropbox, it will automatically sync to all your computers, phones, tablets and the Dropbox website. It is a great way to back up important files.

However, we find the real value is in the ability it gives us to share files (particularly large ones) with our clients and team. Need a client to go through a brochure file too big to email? No problem, share it with them securely through Dropbox. Need to share a large document with a co-worker working from home and you’ve not got a server? Again, no problem, use Dropbox.

Its integration across all our technology, including PCs, laptops, mobiles and tablets has made our lives so much easier. We hope you benefit in the same way. Learn more here.

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