#MarketingTitbits – Android Pay, YouTube ads, Pizza Hut projector box
1. What Google’s Android Pay will mean for brands
Earlier this month, Google announced the launch of the much anticipated Android Pay to take on rival Apple, as they enter the mobile payments market. Google could be seen as already having an advantage over their tech giant rival, as Android holds the majority of smartphone users, but they will require the support of both businesses and consumers in order to succeed.
An advantage of mobile payments that has become clear through the launch of Apple Pay is the low transaction costs for businesses, alongside the increase in security that customers are actively searching for. Brands, therefore, have much greater motivation to support mobile payments as the platform continues to change the way consumers engage with commerce.
To find out more, click here.
2. Watch: the 5 most popular YouTube ads of the past decade
YouTube has gained immense popularity over the past decade since it was introduced to the world in 2005, and now, in honour of its 10th birthday, YouTube has asked viewers to vote for their favourite ads of all time.
Entrepreneur has compiled a list of the top 5 voted for ads, and you may be surprised to discover which one hit the top spot! Click here to take a look at the adverts and see which is your favourite.
3. Pizza Hut has a new box that turns into a movie projector for your smartphone
Pizza Hut’s latest marketing stunt is bringing Hollywood blockbusters to your doorstep through the design of their new ‘Blockbuster Box’. Along with their pizza, Hong Kong residents will find a special lens and a perforated hole with which to begin their movie night.
For customers who aren’t Netflix users, Pizza Hut has printed a QR code that can be scanned with a smartphone to download a free movie. The Blockbuster Box comes in four different styles to appeal to all movie fans: action, sci-fi, romance or scary movie genres.
Click here to find out more about the limited edition boxes.