#MarketingTitbits – Edible Adverts, Queen Flakes, Design Mistakes
1. Nakd erects an edible advert to get customers trying its goodies
This ‘delightfully different’ snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars – what a tasty idea!
The main objective for the campaign was to showcase Nakd’s wide range of products available, but to also promote how healthy and convenient they are. The range of snack bars formed the words “Find Your Fave” – encouraging consumers to find and taste their favourite flavour.
Click here to read more about their ‘nutty’ campaign.
2. Queen Flakes, gingerbread loyalty and more as brands celebrate Queen Elizabeth
Queen Elizabeth II became Britain’s longest-reigning monarch last week, surpassing the previous 63 years and 7 months record held by Queen Victoria. Her Majesty spent the day in Scotland away from the limelight; however that didn’t stop brands from getting involved.
Kellogg’s caught our attention last week with the creation of special ‘Queen Flakes’, which went on sale at Manchester’s Black Milk Cereal Café. Meanwhile, Billingtons have been baking gingerbread men, supposedly the Queen’s favourite biscuit.
To see how more brands have been celebrating, click here.
3. 7 email newsletter design mistakes to avoid
Sublime-looking emails can be easily created with the help of popular email marketing services; however, even small design errors can have a massive impact on the success of the marketing campaign.
Marketing on mobile devices has been proven to be very successful; however, it can also be very tricky to get right. Email marketing templates are now accessible for brands to use for their campaigns, ensuring that the email looks great on small devices, regardless of the dimensions.
Click here to discover 7 email design mistakes.