#MarketingTitbits – Google+, Instavid, Guinness
1. The beginners guide to Google+
When Google+ first launched in 2011 they had 10s of millions of users sign up within the first few months. Despite constant scepticism since, the platform has been growing steadily and now boasts in excess of 235 million users. Because of the lack of understanding of what Google + actually is, many people and businesses have refrained from becoming a Google+ user. However, we have always felt that if you want to succeed with SEO on Google you need to play by Google’s rules. It is likely that Google + is central to one of these rules. If you are not already active on Google +, we think it would be a good idea for you to have a look at this beginners guide to Google+. To read the article, click here.
2. 10 of the most shared brands on Instagram
About three months ago, in an attempt to keep up with Vine, Instagram released an update that allows users to upload videos as well as photos. The majority of videos uploaded are from regular Instgram users, but 40% of the 1,000 most shared Instagram videos (Instavids) last month came from brands. The videos uploaded are a maximum of 15 seconds long and are already giving the 6 second long video app, Vine, competition. This week, we saw an article from econsultancy highlighting 10 of the most shared brands on Instavid, to have a look click here.
3. Guinness / Jonathan Ross advert #RoundUpYourMates backfires
On Saturday October 26th, Guinness aired three adverts during the break between The Jonathan Ross Show. The advert asked viewers to join in on Twitter with the hashtag #RoundUpYourMates. Unfortunately for Guinness, the campaign backfired and was heavily criticised, being called “painful” and “sexist” amongst other things. Some of the #RoundUpYourMates tweets included:
Lee McEwan @leemcewan 27 Oct
Interrupting a TV show with a worse version of the same TV show devalued the TV show itself #roundupyourmates
Paul Connolly @PaulConnolly10 26 Oct
#RoundUpYourMates the grand tradition of great Guinness adverts died tonight
Mark Gordon @markjgordon 26 Oct
The @GuinnessGB marketing team must be praying for that hurricane on Monday to take the spotlight off them. #roundupyourmates
To read more from Marketing Week click here.