#MarketingTitbits – Google, social media, quotes

1. Study says that Google is now the world’s most valuable brand
For the last few years, Apple has been credited as the world’s most valuable brand. Their place in the number one spot has been envied and aspired to by many, but none more than Google.

However, this year the results are in and Google have finally managed to overtake Apple, taking the title of the world’s most valuable brand. The BrandZ study is undertaken by Millward Brown and estimates Google’s brand value at $158,843,000, compared to Apple’s $147,880,000. Here are the top 10 brands and the brand value of each in dollars.

1. Google 158,843
2. Apple 147,880
3. IBM 107,541
4. Microsoft 90,185
5. McDonald’s 85,706
6. Coca Cola 80,683
7. Visa 79,197
8. AT&T 77,883
9. Marlboro 67,341
10. Amazon 64,255

To read more, click here. 

2. What are the best social media marketing campaigns of all time?

In late 2007, 100,000 businesses were already using Facebook to interact with their customers. Today, millions of businesses all over the world are doing the same thing. This just goes to show how relevant social media has become for business, within a 7 year period.

We’ve found an article from Econsultancy this week highlighting some of the best social media marketing campaigns over the last 7 years. Some of them include Old Spice, GoPro, Barak Obama’s Presidential Campaigns and Oreo. To read more, click here. 

3. 15 quotes about creativity from advertising legends

Today, in any industry, creativity is a must. Whether you are thinking of ideas for a company name, new product or logo, it can sometimes be hard to get inspiration. To help you get inspired, here are some wise words from advertising legends.

“Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all.” Lee Clow, chairman, TBWA/Media Arts Lab

To read more, click here.