#MarketingTitbits – Google, websites – then and now, Twitter election

google-websites-election-smaller1. The Google algorithm update may be a thing of the past

Google’s algorithm updates are known by names such as Penguin or Panda and will regularly move the SEO goal posts, leaving marketers awaiting their arrival with a certain level of anxiety. But this could now be a thing of the past.  Since 2012, the number of updates released by Google have decreased each year.

In a recent post on Search Engine Land, Nate Dame, the founder and CEO of search and content marketing firm Propecta, revealed his thoughts for fewer algorithm updates from Google and the reasons behind them.

To read more, click here.

2. An internet blast from the past!

Can you remember what LinkedIn looked like when you first visited the site in 2003?

Web design has come a long way in the last 20 years, so we’re sure you will enjoy looking at how some of the leading websites have changed since the early days of their existence.

On the list you will see how our favourite social networking sites such as Facebook, LinkedIn and Twitter have all evolved, as well as Google, Amazon and eBay.

To see how the websites have transformed, click here.

3. ‘Twitter can be crucial to connecting people at this General Election’

With the General Election just over a month away and social media at its peak, it comes as no surprise to see that 34% of people in a survey carried out by Twitter have changed their vote from one political party to another after seeing something on the social media site.

The country is now at a point where people are feeling more disconnected than ever from politicians, so it is clear that Twitter could become a powerful tool for improving engagement, with 78% of members of parliament now signed up. Those in the running for the election could take tips from politicians like Barack Obama, who benefited greatly from his social media strategy during his campaign.

It’s expected that the 2015 electoral campaign will top the 7 million tweets generated from the Scottish referendum, but what influence will this have on votes? Head to MarketingWeek to find out more.

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