#MarketingTitbits – ice bucket challenge, Red Bull vs. GoPro, CEOs

icebucket-redbullgopro-ceos-smaller1. Charity defeats memes: ice bucket challenge hits 1 billion YouTube views

The Ice Bucket Challenge has been sweeping the globe over the past few months, but who could have predicted that it would become one of the internet’s biggest video memes in history? The challenge has topped the ‘Harlem Shake’ craze of 2013, having reached the 1 billion views milestone on YouTube, whilst raising awareness for ALS and over $100 million dollars in donations.

ALS is a neurodegenerative disease and its Wikipedia page views reached 2.89 million in August alone, coinciding with ‘Ice Bucket Challenge’ searches topping YouTube in the same month. It goes to show the power of social media and begs the question – what will the next viral craze be?

To check out the most-viewed challenge videos,  click here.

2. Red Bull vs GoPro: taking content marketing to the extreme

Two brands in opposite corners, fighting it out for content marketing supremacy. But who will be crowned the champion? Econsultancy decides.

Both Red Bull and GoPro have revolutionised the content marketing world, through broadcasting heart-stopping events or positioning us at the centre of the action on helmet cams and cockpits, as sports are taken to the extremes. Not even GoPro can rival Red Bull’s Stratos jump – resulting in Felix Baumgartner breaking the speed of sound as he fell from the edge of space. Perhaps no one can for the foreseeable future. However, GoPro produces content that its audience finds entertaining, unique and exciting, proving that the brand is a force to be reckoned with. Both brands’ YouTube channels also enjoy expressing their love for the extraordinary, so if you haven’t had your fill of exhilaration, then this is the place to go. However, rivalry aside, arguably each owe their success to the other’s existence?

To see who came out on top, click here.

3. What CEOs wish they knew about money in their 20s

Some CEOs have finally confirmed what we’ve all thought; not everyone knows everything. So, what were some of the things they would have loved to know all those years ago?

Contrary to what many of us think, according to Matt Maloney, money is not the route to happiness. The CEO of grubHub believes a key lesson to learn is that passion is a driver of success, and this brings you happiness, rather than the money itself. It seems that TOMS founder, Blake Mycoskie, agrees and recommends enjoying life rather than chasing money.

To hear the other billionaire tycoons’ views on wealth, click here.

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