#MarketingTitbits – John Lewis, squats, Google

JL-Squats-Google-smaller1. John Lewis’ Christmas advert set to break its own records!

John Lewis have been gracing our screens with captivating Christmas adverts since 2007. The first one, in 2007, “Shadows”, showed a range of different Christmas gifts set up so that when a light was shined on them they created a shadow shaped like a woman with her dog. However, it wasn’t until 2011 that John Lewis made history.

“The Long Wait” showed a little boy impatiently waiting for Christmas day and when it finally came he ran straight past the presents piled up at the end of his bed to give his mum and dad a present, the caption was “For gifts you can’t wait to give”.

The following year we saw “The Journey”, which illustrated a snowman travelling far, through woods and over rivers and mountains to get his Snowlady a scarf, hat and gloves, the caption was “Give a little more love this Christmas”.

And so to 2013 and “The Bear and the Hare” – a story about a hare whose best friend, the bear, hibernates every Christmas. After much deliberation the hare comes up with the perfect gift for his friend, an alarm clock to wake him up on Christmas day. The caption this year reads “Give someone a Christmas they’ll never forget”.

Despite huge popularity around John Lewis’ Christmas adverts over the past 3 years, this year’s ad is set to break its own records – in social media terms anyway. Within the first 24 hours after it was launched “The Bear and the Hare” was mentioned in 49,152 tweets which is more than double the 21,027 it got last year.

To read the full article, click here.

2. 30 squats = 1 train ticket (if you live in Moscow)

The price of train tickets have been rising for many years and are now at an all-time high. Unless you live in Moscow…

Forget the ruble, a Russian train station in Moscow now accepts 30 squats as payment for a train ticket. The exercise is a gimmick to promote the Sochi Winter Olympics, which are coming up in 2014. We think this is a great idea to promote exercise and at the same time getting a free train ticket!

3. The hidden features of Google

Roald Dahl once said “And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places.” And here is one of those unlikely places. They may not be the best kept secrets but Google have created some secret features that we’d like to share with you. To have a look at the hidden features of Google, click here.

 

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