#MarketingTitbits – Masters of Marketing, Instagram, Google Analytics

award-photo1. Get your nominations in for brand of the year at the Masters of Marketing Awards

Marketing Week are seeking nominations for the ‘brand of the year’ category at the Masters of Marketing Awards, held at this year’s Festival of Marketing. They’re on the hunt for their readers to name the brand whose work has impressed them the most in 2015.

The Masters of Marketing is a new way of celebrating the most inspirational work in the marketing industry. The ‘brand of the year’ must be capable of showing the power of marketing to the wider business community, as well as demonstrating marketing excellence to their consumers.

To find out how to nominate, click here.

2. How Instagram is changing the way brands look at photography, online and beyond

Instagram has completely reinvented the way people see themselves and others. Design teams are beginning to see the benefits of moving away from over-edited photography and instead are favouring Instagram’s more organic look.

As Nathan Iverson states, evp and design director at Deutsch LA, “Instagram certainly isn’t pioneering the use of effects, but it is resurrecting and evolving an old-school aesthetic”. For advertisers, the network has quickly become one of the top ad platforms for major brands, so designers are beginning to move from traditional designs in favour of content that looks more natural.

Click here for more information.

3. How to stop referral spam from screwing up your Google Analytics stats

Google Analytics users will know the dreaded task of finding ways to stop referral spam, but we might have found the solution. Referral spam has been a trend for the last year or two, and is virtually impossible to prevent. It occurs when some corrupt website owner attempts to send bogus referral traffic to a website or product; however this is not actual traffic.

So how do we get rid of referral spam? Econsultancy shows us how Google Analytics filtering allows the website owner to filter out any concerning referral traffic so they can’t interfere in the future.

To find out how to do so, click here.

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