#MarketingTitbits – Rugby World Cup, Snapchat Campaigns, Logo Colour Swap

rugby-snapchat-colour 21. A marketer’s essential guide to the Rugby World Cup

The Rugby World Cup, taking place in England and Wales this year, is regarded as one of the biggest sporting spectacles on the planet. This year, the tournament is predicted to have 20,000 hours of broadcast coverage, making it potentially the most commercially lucrative to date.

So what does this mean for marketers? Newspaper group Trinity Mirror believes the Rugby World Cup presents vast opportunities for advertisers to reach the UK population. Research shows that 66% of us plan to follow the tournament this year, providing a massive opportunity for marketers to showcase their brand!

The tournament is fast approaching, so click here to find out more about making the most of the marketing opportunities it will generate.

2. Five seriously creative Snapchat campaigns and their results

Social media has proven to be an effective marketing platform; however many marketers still aren’t using it to its full potential. Snapchat may not seem like an obvious choice for some marketers, but some of the most successful brands are using the platform to run intriguing and effective campaigns.

Brands such as McDonald’s and Calvin Klein have excelled with their targeted campaigns, all with the help of Snapchat. Calvin Klein developed a campaign whereby celebrities were asked to produce selfies and share on Snapchat. The impact was considerable, with Calvin Klein experiencing 140,000 content views and a 15% increase in Snapchat engagement.

Click here to find out more about 5 effective Snapchat campaigns.

3. Here’s what 22 famous logos would look like if they swapped colours

We already know that simplicity is often key to a successful logo. Likewise, if you’ve spent hours agonising over colour combinations, you’ll appreciate the importance of getting the balance right? A Brazilian graphic designer, Paúla Rupolo, recently experimented with swapping brand logo colours with one of their competitors, and the results have been brought to us by AdWeek.

Click here to see what the impact is of switching the brand colours of Sprite and 7UP, Real Madrid and Barcelona, UPS and Fedex, Amazon and Ebay and more.

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