News

TLC Business Team Up with the Fresh Ideas Network

We’re really excited to announce plans to work with Fresh Ideas Network as part of their mentoring and support programme. This fantastic initiative supports community food projects in their quest to make healthy/local food more easily available, accessible and affordable to local communities, particularly in areas of disadvantage.

The mentoring programme aims to provide participating food projects with tailor-made support so as to help increase their sustainability and ability to generate income. Many projects have identified a need for marketing support so as to help them raise awareness of their offering, and this is where we come in! We’ve been linked up with the Healthy Living Centre in Aylesbury and will be provide marketing support to specifically help promote their Community Café and catering service. We can’t wait to help out and support this superb project and we’ll keep you updated with our progress.

For more details on the Fresh Ideas Network visit their website
http://www.freshideas.org.uk/home/index.htm

The TLC Business Marketing Formula

We’ve spent a lot of our time recently asking a lot of questions. We’ve blogged and tweeted and spent time in marketing forums. We’ve grilled all the people we’re in touch with and listened closely to their answers.

Our aim - to really gauge businesses’ marketing needs and identify areas where people feel more could be done. It’s been a very interesting exercise and provided us with some fantastic insights.

Almost everyone told us they spend a great deal of time and effort on the ‘doing’, and this clearly makes sense as you don’t get results without hard work. But what about when you work hard and don’t get the results?

Interestingly enough, a lot of people admitted this was the case, whilst also mentioning they probably don’t spend enough time preparing or planning. Now, this is an area we have always put a lot of emphasis on, and we will continue to do so, because without thorough preparation and careful planning the rest simply doesn’t add up.

And thus we have it, The TLC Business marketing formula.

TLC Business Magic Marketing Formula

We wanted to break down the marketing process into distinct and logical phases of action so that we are able to meet our client’s expectations and our own in the most effective way.

The sum is, we listen closely, plan thoroughly, think imaginatively, work harder, measure obsessively and deliver more for less. It all adds up to help you achieve the most from your marketing.

If you would like to hear how our marketing formula can deliver marketing results for your business please contact Rebecca on 01962 600 150 or email rebecca@tlc-business.co.uk.

Stationery to Smile About

We're very excited here at the TLC Business office. Our new business cards, letterheads and comp. slips have just turned up!

Now, new stationery is always exciting, but our new stationery is extra pleasing which is why couldn’t help shouting about it!

Not only does it look lovely but it’s got some serious green credentials which we put top of the priority list when deciding on paper stock, ink and finish. Everything’s been printed on TCF (Totally Chlorine Free) recycled card/paper which is both 100% forest sustainable and 100% recycled. All of the inks are eco inks so use vegetable oil instead of mineral oil, plus we’ve avoided any lamination so no nasty plastics involved.

Smug, us?

If you too want stationery to feel good about then email rebecca@tlc-business.co.uk

New Year, New You: FREE Marketing MOT

Does your marketing need a kick-start? Not sure where to begin? Need to re-focus your efforts in 2010 or put a plan in place?

TLC's Marketing MOT is the perfect starting point. This one-hour session with one of our Marketing Managers allows a systematic examination of all of your marketing activities. We'll put your marketing under the spotlight and get to the heart of your business by asking lots of questions that will help re-examine what you are doing.

The subsequent MOT report provides an invaluable overview of your marketing in the context of your wider business objectives. It is designed to offer fresh perspectives, ideas and inspiration that will form the basis of your future marketing activities.

In the spirit of the New Year, we've allocated a limited number of FREE MOT sessions in our diary. To nab one of them for your business, get in touch with Rebecca Pash, at rebecca@tlc-business.co.uk

CamKids 2010 Charity

TLC Business has always placed a great deal of importance on its charitable activities. Having raised £1000s of pounds for local hospice Naomi House over the last few years, this year we have decided to direct our fundraising towards a project slightly further afield.

‘CamKids’ (The Cambodian Children’s Charity) is TLC Business’ charity for 2010. Inspired by TLC Director, Joshua Spencer’s, trip to the Far East in 2009, CamKids is a charity which helps disadvantaged and vulnerable children in Cambodia.

Cambodia is one of the poorest countries in the world. Crippled by decades of war, international embargoes, political instability and economic stagnation, Cambodia's infrastructure and social support networks are only slowly being rebuilt. The majority of the population lives in rural areas, are poor and lack access to even the most basic services.

With over half of the population under the age of 18 years, there are serious concerns for their economic and social well-being. Cambodia is one of the countries worst affected by the HIV/AIDS epidemic and the impact on many households in human and financial terms is devastating.

‘CamKids’ is a development and relief organisation, dedicated to providing direct aid to children in Cambodia who are either poor or whose parents are not there for them: orphans, street children, children living in poor rural areas and children affected by natural disasters, such as flood or famine. In a country where there is a high rate of child abandonment, they also support programs to help strengthen vulnerable families and keep them together by working with local communities, offering support to families through the provision of nutritional, medical and educational support, healthcare advice and vocational skills.