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Social Media Marketing in the General Election

A week on from the June General Election and Britain’s political future is facing fresh uncertainty. What was meant to be a clear win for the Conservatives, turned into one of the most surprising and memorable elections to date, with the Conservatives losing the majority and seeing Labour soar up the polls with their “for the many, not the few” manifesto

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Facebook takes its fight against fake news to UK newspapers

If you’re partial to acquiring your news in a print format, you may have noticed something a little different about your newspaper this morning. That’s because from yesterday (Monday 8th May) Facebook will be rolling out ads in several of the UK’s top newspapers, including The Times, The Guardian and Daily Telegraph, to give readers tips on spotting fake news.

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How to Provide Great Customer Service through Social Media

Social media is changing the way we interact with customers, and it’s no longer just about whose posts get the most retweets or who has the most followers. An estimated 67% of consumers now use social media for customer service, and this online social support is becoming increasingly important for businesses wishing to maintain or develop a reputation for good customer servi

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