Wired Wessex in October How to do Proper Market Research - It's Essential! Thursday, October 27th 6 - 8 pm Winchester Discovery Centre Performance Hall, Jewry Street, Winchester Cost: £10 at the door
It is not sexy but market research might just be the missing piece of your marketing puzzle. SMEs have been historically poor at undertaking research prior to undertaking marketing campaigns. All too often, assumptions rather than facts are used to inform SME’s marketing decisions.
In a challenging economic climate, it is as important as ever for SMEs to generate a return on every marketing activity they invest in. Without research many businesses are effectively just gambling with their marketing spend.
To push the odds in your favour, effective market research will remove the guess work, giving your marketing a clear focus and most importantly, a real chance of generating a desirable ROI.
