Email marketing

It is easy to get lost amongst the plethora of e-marketing tools and ever expanding web technologies that can be used to promote your organisation online. We believe one area that cannot be ignored in this arena is the use of email marketing and e-shots, e-newsletters and e-flyers.

TLC Business believes these are crucial components of any marketing plan. Done well, they are an extremely cost-effective medium through which to communicate with your existing clients and target markets.

Why do we think it is so great?:

• E-marketing is measurable! Unlike direct mail, traditional advertising and other mediums, you can track exactly who is looking at what on your e-newsletters and e-mails and follow up with them accordingly.
• E-marketing is extremely cost-effective. There are no printing or postage costs.
• E-marketing is quick. We can design an e-flyer, send it out to a thousand people and start reporting on the results, all within a few hours.
• E-marketing puts you in control. Our service allows you to see the results of your campaign online, immediately after it has gone out, so you can get cracking on the follow up straight away.
• E-marketing helps reduce your impact on the environment, there is no paper, there are no inks and there are no delivery emmissions involved.

• E-newsletter design and updates
• E-shot / E-flyer creation in plain text or html
• E-marketing campaign production, delivery and reporting
• Database sourcing and purchasing

E-newsletter, e-flyers & e-shots:

1. Design bespoke branded e-newsletter template or e-flyer / e-shot.
2. Assist in sourcing imagery and writing copy if required.
3. Upload your database/s into our e-marketing system (we can source and purchase databases if required).
4. Run test campaign to check you are 100% satisfied.
5. Deliver e-newsletter, e-flyer, e-shot to your chosen recipients and target database.
6. Provide you with your own secure log-in area online to access the live campaign reports, showing you who's looking at what and where they are going.
7. If you are sending a regular newsletter, we will reuse the existing e-newsletter template for future emails, updating just the imagery and copy, saving you time and money.
8. Our system allows you to compare campaigns, helping us to identify how to improve the effectiveness of your marketing.

Email marketing perfectly compliments telemarketing and lead generation campaigns, acting as a filter to indicate prosepcts interested in your proposition.

If your organisation could benefit from a creative, cost-effective lead generation solution, please give us a call on 01962 600 147 or email anna@tlc-business.co.uk and we'd be delighted to discuss how our campaigns can help you generate new business fast.