Marketing Support

Effective and innovative marketing is what we are passionate about. We pride ourselves on our ability to deliver creative solutions to your organisation’s marketing needs. We use plain English, listen carefully, communicate clearly and, above all, get results.

We believe that marketing is about satisfying your clients' needs and exceeding their expectations. It permeates every aspect of your business. It's not just about selling your product or service, it involves building long-term relationships with customers, suppliers and your target markets.

Our enthusiastic and creative team of marketers love the challenge of devising, implementing and managing winning marketing strategies that help our clients build and maintain relationships with their customers and target audiences, whilst achieving their business goals.

Our team is on hand to help with anything from telemarketing, design & print services, email marketing and search engine optimisation (SEO), through to PR and event management, brand development and marketing strategy and planning.

Is your marketing in need of a jump start? Do you need to plan but don't know where to start? 

This systematic appraisal with a Marketing Manager puts your marketing under the spotlight and looks at what you are doing, what you're not, and what you should be.

Your full MOT report provides an invaluable overview of your marketing and offers fresh approaches to inspire your future marketing success.

Click Marketing MOT for more details. We allocate a limited number of FREE MOT sessions each month. To book one for your business, contact Robert Arthur, at rob@tlc-business.co.uk.

Are you tired of conventional, uninspiring marketing campaigns? Do you want your marketing to make you truly standout from your competitors?

TLC Business' Gorilla Marketing service takes its inspiration from the values associated with Guerilla Marketing, namely: imagination, creativity, originality, quirky and attention-seeking. It not about big budgets, but being smart and creative to achieve maximum results from the minimum financial outlay.

If this sounds appealing and you'd like to learn more and find out how to reserve your free 1 hour ideas meeting visit our Gorilla Marketing page.

The TLC Business team will conduct a competitor analysis and mystery shopper campaign on your direct competitors, within an agreed market and demographic. You will receive an in depth breakdown about each identified competitor, their positioning, USPs, clients, charges (where possible), customer service and current marketing strengths and weaknesses.

The analysis will enable you to:

• Identify where there are opportunities to capitalise on competitor weaknesses
• Establish how and why you are different
• Establish what your own USP is
• Create more effective and standout marketing messages

The TLC Business team will conduct a client survey on your behalf, making contact with your clients to get accurate feedback on why they use your services, what they like, and what they would improve.

We will agree and create the call structure and questions with you, then conduct the surveys and provide a follow-up report, detailing the responses and feedback.

The survey will enable you to:

• Build relationships with your existing clients
• Get back in touch with older clients
• Establish exactly why your clients use you, highlighting your strengths
• Gain valuable feedback on how to improve your service, thereby eliminating your weaknesses
• Generate testimonials to use on your website and in future marketing material
• Gather facts from your clients to help create your USP and make your marketing more effective                                                      

The TLC Business team will conduct an in-depth analysis on an agreed range of target sectors / markets to establish, which are most appropriate for targeting your services at.

We will work alongside you to agree and create a list of prospective sectors / markets we will target for the analysis. We will conduct the research on each sector / market, building up valuable insight into and information on each. Having obtained the required information, we will produce a report detailing which are most receptive to your current service offering, outline new ideas for services to make your offering more appealing to your preferred target sectors / markets and inform you of markets to avoid.The report will enable you to:

• Save time and money on wasted marketing campaigns, targeting unreceptive markets
• Increase the return on investment you receive on your current marketing by making it more relevant to your target markets
• Increase awareness of your services within your target markets
• Gain valuable insights into potential new target markets that enable you to increase your client base
• Generate fresh ideas for improving your services

A TLC Business marketing manager will sit down with you and your team for the day to help you identify and create your USP.

Using the findings from competitor and sector analyses, combined with your customer surveys, we provide a structured environment for creating and identifying your USP/s that will give you a real competitive advantage in your market place and make your business stand out from your competitors.

Your USP will:

• Make your marketing more effective and generate more enquiries
• Make you stand out in a crowded market place
• Give your future marketing campaigns more focus, generating better results.