The Boom in Mobile Marketing

Last week, the team here at TLC Business predicted that social media in 2011 will no longer be considered as new. Businesses will be including social media in their marketing strategies, taking full advantage of the social networking opportunities on offer.

So what else can we expect in 2011? The team here at TLC Business predict that 2011 will see a massive boom in mobile marketing. Mobile marketing has recently exploded due to the introduction and success of the Iphone and Ipad, technology is now instant, portable and personalised.

The growth in use of Apple App store has been phenomenal; increasing by several billions of downloads in 2010. According to reports, mobiles will be more widely used then desktops in 2014, with smart phones expecting to account for over a quarter of sales in 2011. Studies have reported that mobile marketing is 10 times more effective then web banners and on average 4 to 5 times more effective then online advertising.

More and more consumers will be tuning into the world of phone apps in 2011, as innovations in the Iphone, Ipad and Android phones enable retailers to increase their engagement with customers.

“Mobiles are now another tool to add to the smart shopper’s tool belt and allow retailers to meet current and potential clients in a new sphere”

Companies are going to have to provide content that is optimised for mobile devices. This includes content such as contact information, links that promote your brand and landing pages that build your database. Not only will companies have to display smart phone friendly information, they will also have to respond to their consumer needs through the likes of mobile advertisement and text messaging.

2011 will be an exciting year for businesses. Not only can B2C companies take advantage of the success of mobile marketing, but there are also opportunities for B2B businesses to engage with new clients.  As the adoption of smart phones grow, so will the future opportunities.

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