The Marketing Week that Was – Obama, Apple & John Lewis

Obama’s Presidential Social Media Campaign – 2008 vs. 2012
As Barack Obama celebrates another four years in the White House, a recent staudy by Cognitive Match looked at the numbers behind Obama’s latest campaign, and how his social media influence has changed since 2008. Two areas that the study focused on were: social media between 2008 and 2012 and how online costs have increased.

  • Number of Likes on Facebook = 2.3 million in 2008 → 32.1 million in 2012.
  • Number of Twitter Followers = 112.4K in 2008 → 21.9 million in
  • Online advertising spent = $16 million in 2008 → $52 million in 2012.

Obama’s tweet “Four more years” has also become the world’s most popular tweet with over 780,000 retweets.

John Lewis get a social media boost from their Christmas Ad

With Christmas fast approaching, retailers across the country have been releasing their festive TV adverts, and one advert in particular has been a huge hit on social media sites. John Lewis’ Christmas offering, ‘The Journey’, which follows a snowman on a journey to buy matching red gloves and a scarf for his ‘snowwoman’, has received 6,790 likes and 1,340 shares on Facebook so far, since its launch on the 10th November. According to the retailer the advert was trending on Twitter with more than 89,000 mentions, and had received over 1 million views on YouTube.In case you missed it, you can take a look here.

Is Apple’s halo finally starting to slip?

With 2012 drawing to a close and Apple once again finishing the year ahead of its competitors, new research from Harris Interactive identifies several worrying factors for Apple, which suggest the gap between Apple and its competitors may reduce in 2013. According to the research, the margin of Apple’s lead over Samsung in tablets has reduced from a 6:1 ratio among all consumers, to 3:1 among those consumers who buy brand new technology as soon as it hits the market. The research also claims that the margin of Apple’s lead over Samsung is even smaller among younger audiences aged 16-24, which begs the question, are younger audiences becoming disillusioned with Apple? What do you think?

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