5 Things that Mattered this week in Marketing #MarketingMoments
As always, it’s been another busy week in the world of marketing. Here we’ve summed up the top 5 marketing stories to keep you up-to-date on the latest news and views in the industry.
1.Netflix and YouTube enter top 10 best brands list for first time
Youtube and Netflix have entered the top 10 on YouGov BrandIndex’s annual list of the UK’s top brands, for the first time this year, showing the increasing importance of online streaming services for consumers. YouTube placed 9th, whilst Netflix ranked 6th position.
2. Twitter launches its new discovery tool Explore
In a bid to make the app more consumer-friendly, Twitter launched its discovery tool this week, to help make it easier for users to discover the latest trends and keep up with live news.
3. A fifth of UK agencies lost business due to Brexit
A survey of over 200 advertising agencies in the UK has found that 22% reported losing business due to June’s Brexit outcome.
4. #ThisGirlCan campaign makes a return
The hugely successful #ThisGirlCan campaign started its comeback this week, with a series of posters aimed at not just teenagers and their Mum’s, but now their Grandma’s too. The new TV ad is due to come out later this month.
5. Brands take a stand against Trump
Brands, including Starbucks, Nike and Airbnb, have been breaking their silence this week on Trump’s newly imposed Muslim-majority country ban, by offering individuals affected support, from jobs to places to stay.