Are you getting on the Royal Baby bandwagon?
With the arrival of the Royal Baby, Britons everywhere have suddenly busted out there patriotic fervour, last seen this time last year for the Olympics, to mark the occasion. Keen not to miss a trick, the country’s marketers have greeted the birth of the future king with a seemingly endless stream of tenuously related promotional offers to ‘celebrate’ the momentous event. Pizza Hut have offered a free side or dessert with any large pizza, ASK Italian Restaurant have offered a free glass of Prosecco to toast to the new baby boy and American Apparel have offered customers 15% off all purchases online and in store. These are just the tip of the iceberg.
Not only have we been receiving a flood of Royal Baby related emails, but we have been bombarded with a raft of Royal Baby themed advertising campaigns, to have a look at some of the best and the worst click on the links below.
Chilli’s Bar and Grill
Air New Zealand
Marks & Spencer
On the other hand, for those staunch republicans out there, don’t miss The Guardian’s “Republican” button on their website, which blocks all news and stories about the Royal Baby. Something similar was introduced around the time of William and Kate’s wedding and the Queen’s Diamond Jubilee; however, we highly doubt they’re going to be able to hide from the flood of offers, advertising and emails streaming into their inboxes.