1. Budget 2014: the key marketing takeaways Less than two weeks ago the Chancellor George Osborne delivered the 2014 budget. The statement nodded heavily towards businesses and pensioners and Marketing Week have written an article highlighting some of the main benefits to marketers. Some of the points that the article bring to light include “savings […]
1. Insights from the world’s best social entrepreneurs There is a new type of entrepreneur emerging, one who see business as a way to fight poverty and focus on developing products that the third of the global population who live on less than $2 a day can benefit from. These people are known as social […]
Since its launch in May 2003, LinkedIn has become an essential tool for business professionals and companies. As well as being a networking tool and virtual CV for users, the Company Pages have developed hugely over the years and now enable significant brand development potential. They allow your company to connect and engage with followers […]
1. Lego to co-create marketing campaign with UK fansLego is calling upon all UK fans to help create a marketing campaign by suggesting new product ideas for a global market. Lego’s head of global community co-creation said despite the fact the company is not expecting the new products to be the next Ninjango or Lego […]
1. Tesco buys into big data to make marketing more personalised In a bid to make their marketing more personalised and improve Clubcard loyalty programmes, Tesco’s subsidiary Dunnhumby, have purchased big data technology firm Sociomantic. The combined data of the two will mean that Tesco have access to an “unprecedented” database of more than a […]
1. John Lewis’ 150th anniversary marketing campaign Founded in 1864, John Lewis has become one of the most popular department stores in the UK and what better way to celebrate their 150th anniversary than be awarded for the 15th year running ‘the nation’s best retailer’ award by Verdict? The company’s Christmas advertising campaigns are eagerly […]
1. Words that people frequently get wrong Sometimes grammar can be tricky and getting the wrong words in the wrong place can get your writing instantly discredited by the reader. Despite the use of spelling and grammar checkers as standard these days, they frequently fail to identify even the most explicit of typos or spelling […]
1. Like it or not, you’ll have Twitter’s new profile by May 28th Last month, Twitter announced that they will be updating the Twitter profile design. It’s true that the new design bears more than a passing resemblance to Facebook, but like it or not, you will be using it from May 28th. You have […]
Growth Vouchers were first announced by the Chancellor in the 2013 budget. The drive behind them is designed to help SMEs access the advice they need to help them grow. The businesses that participate will be allocated a voucher up to the value of £2,000, matched with their own funds, to spend on advice and […]
1. Canon’s marketing strategy: capture moments that count Canon, the Japanese multinational corporation known for selling cameras and photography equipment, have a new message for their online customer base. They say that everyone can do better than “good enough” in their photography, no matter what the images are for and they have asked their customers […]