“Strategy is not the consequence of planning, but the opposite: its starting point.” ― Henry Mintzberg (academic and author) With 50% of new businesses failing in their first year, the excitement of jumping in head first and growing a business can sometimes lead to important preparation activities, such as research, strategy and planning, being left […]
1. Study says that Google is now the world’s most valuable brand For the last few years, Apple has been credited as the world’s most valuable brand. Their place in the number one spot has been envied and aspired to by many, but none more than Google. However, this year the results are in and […]
1. Coke launches free fitness classes as part of £20m anti-obesity drive Coca-Cola Great Britain is in the process of launching a new anti-obesity drive. The programme, Coca-Cola Zero ParkLives, will bring free sports activities to parks all over the country including badminton, Pilates and Zumba. The company are spending £20million on Coca-Cola Zero ParkLives […]
1. Myspace is sending old users their old photos to win them back Myspace, which was founded back in 2003, was at one time the most visited website in the United States, surpassing Google. Despite several redesigns to the social network’s layout, Myspace has lost many users and this year they have set up a […]
1. 10 Google Doodle is celebrating the World Cup in style For those of you who use Google, you are probably now used to the company celebrating historic moments through their Google doodles. The animations, interactive games and imaginative cartoons have been used in the past to celebrate things such as Valentine’s Day and the […]
1. Google Glass is coming to the UK Until recently, Google Glass has been available only to those living in the USA. However, the company released a statement earlier this week stating that they will begin offering Glass to individuals in Great Britain. Along with the statement, Google provided potential customers with a video showing […]
1. Twitter ‘Buy Now’ button appears for the first time Twitter have added a new feature to your news feed which you may have already noticed. The ‘Buy now’ button was first spotted last Monday and by clicking it users can buy the product from a website called Fancy. So far, the button has only […]
1. Keep Calm and Carry On – the unlikely success of a failed slogan “Keep Calm and Carry On” is now one of the most iconic British slogans. The slogan itself, as well as various interpretations, is used all over the world on a wide range of merchandise. Despite being produced in 1939, the original […]
This year, we decided to set ourselves a challenge that would help develop us and raise some money for a fantastic cause at the same time. After much debate, deliberation and no small amount of ‘gentle’ persuasion, it was agreed that a half marathon would be a fitting activity. Although challenging, it is an achievable […]
1. Ways to invite your followers into your content marketing Content marketing has grown in popularity recently, but with the opportunity comes challenge for many businesses of how to go about taking advantage of it. A good example of comes from Vitamin Water, which partnered with Facebook and created the successful ‘flavour creator’ campaign. It […]