Helping an independent estate agency take on the big boys
Background
As a well-established independent estate agency, the client was looking for marketing support to help them build on the foundations they had laid over the last few years to help them tackle their bigger competitors. Key to this would be repositioning the business and moving away from a reliance on one individual within it.
We were contacted by one of the company’s Directors and arranged an Ideas Session at their office in London. We discussed the organisation’s challenges with their marketing, the objectives for the repositioning & rebrand and what they wanted to tangibly achieve from the marketing.
- Strategy and planning
- Social media set up and management
- E-marketing
- Event management
- Branding and design
- PR & Advertising
- Market research
- Analytics analysis
- Facilitating monthly mail drops
- Print procurement
Solution
We manage all aspects of the marketing. Standout activities include:
- The creation of monthly e-newsletters followed by reporting and data targeting.
- Set up and management of social media channels including Instagram, LinkedIn, Pinterest, YouTube, Facebook and Twitter. We curate content and manage engagement.
- Project managing the development of their new website.
- Organising and designing branded merchandise.
- Signage creation.
- Designing and procuring printed collateral, including, flyers, folders, stationery, brochures and posters.
- Promoting community events.
- Managing a full rebrand.
- Website management and content creation.
- Managing a market research project, incorporating street canvassing, online surveys and local forums.
- Managing direct marketing for events such as Valentine’s Day, Christmas and more.
- Direct mail campaign management.
Outcome
Some of the things our marketing expertise has helped to contribute towards includes:
- An increase in average click thru rate from 12% to 32% and open rate from 10% to an average of 29% from email marketing over a 12 month period.
- An increased presence in the local community by attending, sponsoring and promoting local events.
- Increasing online presence by introducing social media platforms, engaging with target audience and expanding awareness – total followers have surpassed 5,000.
- A more polished logo and brand image which were consequently replicated through all aspects of marketing, resulting in an improvement in local image, more awareness, and local adverts no longer defaced.
- More relevant content including blogs, tips, local community information, recipes and photos from local events posted to the website resulting in an increase in website traffic. Unique monthly visitors increased 1000% over a 12 month period.
Contact us today to discover how we can help your business.
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What others say about us
TLC provided us with excellent advice, help and support to both understand our business marketing needs and then implement a plan to put the strategy into action.
X-Press LegalNeil Bedford
Working with TLC for the last year has brought a direction and focus to our marketing. TLC have produced some fantastic ideas and dealt with all the implementation, allowing us to concentrate on our clients and their needs.
Langdowns DFKRoss Garfitt
I have worked with Josh on a number of occasions and I have always found him to be very personable and easy to get along with. Beneath an easy going persona lies a hard business edge.
DC EmploymentDaryl Cowan
I found the Ideas Session very useful in pinpointing areas of improvement as well as reassuring of areas that are being developed well. Joshua is very insightful and professional and it was a pleasure to discuss the demands of marketing with him.
Mariott HotelSoma Saha
Since working alongside TLC Business we have peace of mind that we are maximising our marketing potential whilst reducing our outgoings.
Retirement and Investment SolutionsPat Williams
If you don’t have an MOT on your car you cant drive… if you don’t have an Ideas Session don’t expect to go forward in your business; try before you buy, it works!
Peter Cox (Catering Equipment) LtdPeter Cox
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