Coca-Cola advert banned for misleading exercise claims
The Advertising Standards Authority has clamped down on Coca-Cola this week. Their advertising campaign that shows a can of coke to have 139 calories and all the things you can do to burn these calories off has been banned. Allegedly this advert has led consumers to believe that they can burn off 139 calories by laughing for 75 seconds.
Coca-Cola has come back to the ASA by pointing out that only 10 people out of the 39 million people that saw the advert contacted the advertising watchdog.
To check out the advert and the full article, click here.
5 must follow Twitter accounts for entrepreneur
Twitter is great at connecting us mere mortals with celebrities, politicians and thought leaders, but with everyone and there dog on the social media platform, finding who to follow for relevant and interesting Tweets can be challenging. As an entrepreneur, twitter can be a great source for advice and tips from the people who have already been there, done it and done it well. Have a look at these 5 must-follow twitter accounts for entrepreneurs, from Richard Branson to Tim Ferriss.
10 brilliant digital marketing campaigns from McDonalds
McDonalds is the largest food chain in the world and is no stranger to digital marketing. In fact, over the last couple of years the marketing gurus at McDonalds have come up with some very clever digital marketing campaigns. From the “Ask McDonalds” YouTube campaign, where over 20,000 questions were answered, including “Why does your food look different in the advertising than what is in store?” and “Is your beef actually 100% pure beef or is that the name of a company?”, to the McDonalds Iced Fruit Smoothie App.
To check out these and everything in between, click here.