#MarketingTitbits – Facebook campaigns by Ikea, ‘Brick by Brick’ and tips on being social media savvy from Richard Branson.
1. Six awesome examples of Facebook campaigns by Ikea
Ikea is the world’s largest furniture retailer, amassing sales last year of £186 billion, selling ready to assemble furniture in 38 countries around the world. Unsurprisingly, Ikea has managed to attain a pretty impressive social media fan base over the years with millions of Facebook fans and hundreds of thousands of Twitter followers, particularly impressive for a furniture retailer!
We found this great article, which showcases six inspirational examples of Facebook campaigns from Ikea. To have a look click here.
2. What can your company learn from Lego?
Founded in 1932, Lego is one of the oldest plastic toys in the world. Today, Lego is an iconic brand and one of the most successful and popular toys of all time, with 80 Lego bricks for every one man, woman and child on the plant today!
David Robertson’s new book, Brick by Brick, tells the story of the family owned company from Denmark, about how they grew steadily for years until the 1990s, when they struggled to compete with new technologies. The book follows Lego through the harder times, when in 2003 they nearly went bankrupt, with the company seeing its biggest loss in history. However, Lego managed to save itself and companies of all sizes can learn a lot from David Robertson’s account of the journey.
3. Richard Branson on being social media savvy
Sir Richard Branson is perhaps the most familiar current British entrepreneur on the world stage. He is the founder and chairman of the Virgin Group and began his very first business venture at the ripe old age of 16. However, to achieve his success he has had to keep up with the times, something that he has done incredibly successfully.
Despite being 63 years old, there are many things that we can learn about being social media savvy from Richard Branson and he regularly shares his advice and business experience with anyone and everyone who is willing to take it.
We have found this article that highlights Richard Branson’s main points around how to harness social media and we think it is really worth a read. If you would like to read more thenclick here.