#MarketingTitbits – Facebook, Pinterest & Halloween
1. Facebook brand reputation suffers over beheading videos
In May earlier this year, Facebook released a statement saying that they will ban all graphic content uploaded to the social networking site, until it has been reviewed by them. Despite this, last week Facebook made the decision not to ban a very graphic video of a woman being beheaded. Subsequently, Facebook users and various groups across society expressed dismay at Facebook’s new stance – especially given children as young as 13 can have a Facebook page and therefore, access to content on Facebook. Even the Prime Minister, David Cameron, tweeted “It’s irresponsible of Facebook to post beheading videos, especially without a warning. They must explain their actions to worried parents.” In response to the public outcry, Facebook backtracked and altered their policy. Take a look at the full article, click here.
2. Pinterest is now worth $3.8billion
Pinterest is a photo-sharing site first launched in March 2010. Since its inception, it has gone on to become one of social media’s success stories. In December 2011, the site became one of the top 10 largest social media sites according to Hitwise data. In October 2013, Pinterest now has 70 million users and 2.5 billion monthly page views. It is the fastest growing social networking site and has about 500,000 business accounts. Pinterest is now valued at a whopping $3.8 billion. If you’re not already a ‘pinner’, it is well worth taking a look to see if it could help your business. To find out more, here’s a great article from Mashable, click here.
3. Halloween marketing
Halloween is seen by businesses large and small as an opportunity to tap into the population’s increasing fascination with the ghoulish festival . Restaurants, bars and cafes ‘halloween-ify’ their menus with “Scary Sausage and Mash” or “Creepy Coffee”, whilst online retailers offer ‘Spooky’ deals and discounts. Despite the plethora of cynically tenuous attempts to jump on the Halloween bandwagon, the likes of Carling, Booking.com and Lyles have been a bit cleverer. They have gone the extra mile with their Halloween marketing this year. To take a look at the good, the bad and the ghastly of Halloween marketing 2013, click here.