#MarketingTitbits – John Lewis, Easters & awards
1. John Lewis’ 150th anniversary marketing campaign
Founded in 1864, John Lewis has become one of the most popular department stores in the UK and what better way to celebrate their 150th anniversary than be awarded for the 15th year running ‘the nation’s best retailer’ award by Verdict?
The company’s Christmas advertising campaigns are eagerly awaited each year by the nation’s consumers, but this year we will not have to wait that long as John Lewis will be launching an anniversary advertising campaign in May to keep us all talking.
The campaign will kick-off on the day the first ever John Lewis store opened on Oxford Street, May 2nd. This day will mark the opening of an exhibition celebrating 150 years of brand development and design, but we will also see the launch of exclusive ranges from Barbour, Silvercross, Ted Baker and Jo Malone. The television advert will be hitting our screens on May 3rd, so keep an eye out and let us know what you think!
To read more, click here.
2. The best, worst and oddest Easter marketing campaigns
Each Easter we see a battle for the best marketing campaign, not only from the companies selling Easter Eggs but from the likes of B&Q and Mini as well.
Inevitably, some of these ads are well thought out, intriguing and likely to grab out attention, but some of them are not. Marketing Week have highlighted the best, worst and weirdest Easter campaigns of 2014. To read more, click here.
3. 5 small business awards you can enter right now
As an SME it can sometimes be hard to stand out from the crowd and make your mark. Ensuring that your marketing is fine-tuned and working well is a good way to make sure your brand is recognised, but one of the best ways to raise your profile and gain credibility is to win awards.
Lucky for you – there are many you can enter. Not only does entering force you to look reflectively at your business, goals and future (through the application process), but it also highlights your brand to people who may have never heard of it before – a good marketing tool in itself.
Enterprisenation have highlighted five of the best free awards that you can enter your business to and how to do just that. To read more, click here.