#MarketingTitbits – John Lewis, mobile optimisation, Instagram
1. John Lewis’ director of comms on upholding the reputation of a loved brand
As one of the UK’s biggest brands, it’s no surprise that John Lewis has a tough task on its hands maintaining the reputation that has been built up over the past 150 years. Communications Director, Peter Cross, has spoken to Marketing Week and reveals his thoughts on the pressure that he faces.
Cross describes the challenge as a ‘privilege’, explaining that working in retail today requires bravery to allow you to stay ahead of the game. He also tells of an annual sales report revealing that at a time of digital evolution, 85% of the brands sales involved the store in some way, showing that roles of different channels are being reshaped to enhance experiences for the modern shopper.
2014 marked a huge 150-year milestone for John Lewis, but what does 2015 hold for the high street giant? To find out, you can click here.
2. 23 reasons why mobile users will abandon your site
Mobile commerce seems to be in a never-ending cycle of growth, with 37% of all retail sales over the Christmas period being completed through a mobile device. However, there are still many ways in which brands are failing to provide the best user experience through these devices, so we’re revealing just some.
Examples of brands that have been caught out for their mistakes include Currys, for the unwelcome appearance of numerous pop-ups, Tesco, who make people’s lives that bit more difficult with their tiny links and Thomas Cook, who wouldn’t appear to make many conversions through mobile whilst pages load at an extremely slow pace.
If you’d like to see the remaining guilty parties, click here.
3. How to build your business on Instagram
After launching a clothing business from the comfort of his own home, Alan Wardle and AnyForty have finally moved into their own offices after 6 years, and declare Instagram as its key marketing tool. But how do you succeed on the photo-sharing app?
Instagram has allowed creative businesses like AnyForty to build a solid customer base that can be constantly updated with new visual content that is fun, exciting and relevant. Alan shares a number of tips, which include scouring for relevant hashtags that could be beneficial to your business, replying back to photos your business is tagged in and always keeping followers up to date by posting fresh content on a regular basis.
To read more about the success of this start-up and how you can do the same, click here.