#MarketingTitbits – Periscope, millennials and social media platforms
1. Periscope has 10 million users but advertising is ‘nowhere near top of mind’
Since its launch back in March, Periscope has gained huge popularity and has gone on to sign up more than 10 million users. Yet despite reaching this impressive milestone, Periscope’s CEO, Kayvon Beykpour, has said that the company is not focused on users, but engagement levels instead.
Unlike parent company Twitter, the platform is choosing to brush big marketing campaigns to the side so that investment can be made into developing their product. However, Periscope is not the only live streaming service available, as established sites such as Facebook begin to join the band wagon.
Find out more on their unusual approach by clicking here.
2. Millennials and mobile: what marketers need to know
Millennials are often a mystery to marketers; they have never experienced a world without the internet and will soon account for one third of all retail spending. But one thing that millennials are not a supporter of is traditional advertising.
According to a new article by Econsultancy, marketers need to catch their attention by appealing to their sense of adventure through curating content that is amusing, exciting and entertaining. Millennials value personalisation with a brand, and with more looking to vloggers or social media sites for inspiration, this is more important than ever.
Click here to find out more.
3. 7 social media platforms that could explode before 2016
During the last decade, social media has experienced exponential growth thanks to the opportunities that it provides to the modern marketer. Forbes has compiled a list of the top 7 platforms that could explode onto the scene this year and threaten the reign of Facebook and Twitter.
The list features fairly new companies such as presentation sharing site, Slideshare, and Hyper, which combine the ideas behind the likes of Instagram and Reddit. However, the inclusion of one of the ‘original’ social networks may surprise you.