#MarketingTitbits – Marketing CEOs, Business Books, Dulux Reality App

ceo-books-dulux1. Over 20% of FTSE 100 CEOs now come from a marketing background
British companies are gradually becoming marketing experts when it comes to filling the top job, as 21% of all FTSE 100 CEOs now come from a sales or marketing background. The UK’s tendency to employ former marketers is far greater than international companies, where only 10% of CEOs are former marketers.

Over the last few years, Tesco has led the way here and in July 2014 they appointed former Unilever marketer Dave Lewis – who was responsible for Dove’s ‘Real Beauty’ campaigns – to help rescue their dwindling sales and profits.

There are plenty more examples, so click here to view the full list of marketer CEOs.

2. 5 books to read before starting your business

Starting up a new company can be a tricky business, and there are many factors which need to be considered. With 80% of businesses failing within the first couple of years, it’s important for budding entrepreneurs to prepare as much as possible in advance, and with so many business books out there now, reading has got to be the place to start.

Building a business can be a daunting task, and Ken Dunn from Entrepreneur has shared his 5 top books to read before entering on the challenging journey. The Founder’s Dilemmas is a particular favourite, a book that focuses on helping entrepreneurs reduce the risk of mistakes.

To see the full top 5 list, click here.

3. Dulux puts augmented reality app at the heart of e-commerce plans

Dulux is investing heavily in its app with a view to helping shape how decorators – both amateur and professional –use their mobile device to improve their home.

Key new features include the ability to sync up a user’s virtual scrapbook on the Dulux site, the ability to buy testers from the new app and perhaps most interestingly, an augmented reality feature that allows users to view how a room will look if painted a particular colour, through the camera on their device.

Click here to view the new Dulux updates

#MarketingTitbits – e-books as a marketing technique, entrepreneurs on LinkedIn and ‘Good to Great’

1. Using free books as a marketing strategy
As more and more blogs flood the internet, it is becoming even harder for bloggers to stand out from the crowd. However, a new trend is emerging in the world of blogging and this is the creation of free e-books.

It would be fair to say that some e-books are used as a tool to capture potential customers’ contact data so they can be subscribed to marketing lists, but they don’t have to be used this way. We have found an interesting article that explains the benefits of creating an e-book and exactly how to do it. If this takes your fancy then click here.

2. How these leading entrepreneurs use LinkedIn

It would be fair to say that one of the most frequently asked questions we get about LinkedIn is how to use it effectively if you are not in the recruitment industry. The benefits of LinkedIn for recruiters are plain to see by all; however, other professionals can struggle to understand how to harness this powerful social media platform to raise their profile and enhance their business.

Rather than us tell you what we would do, we thought it would be helpful to hear from the horse’s mouth how these 9 successful entrepreneurs are using the platform to increase the engagement and consumption of their content,  to aid the achievement of their professional and business goals.

How we use LinkedIn

3. ‘Good to Great’ – a must read for business owners

Jim Collins’ ‘Good To Great: Why Some Companies Make the Leap… and Others Don’t’ is one of those business books that is a must read for all entrepreneurs and business owners with intentions of building a special business.

The book identifies 8 key traits and experiences that have helped a number of well known companies make the jump from being merely good to standout performers in their industry. What makes the findings so important and credible is that they were the result of a rigorous 5 year research exercise, not the subjective opinion of one person, as is so often the case with these type of books. Whether you are a business just starting out or an established SME looking to make that leap, we guarantee you will take something away from this book, which will help transform your business.

To take a look, visit ‘Good To Great: Why Some Companies Make the Leap… and Others Don’t’.