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STOP Traffic This Autumn

We here at TLC Business have previously mentioned that ‘Gorilla Marketing’ remains a strong influence on our marketing philosophy. If used effectively, Gorilla Marketing can add a buzz to your brand and make a product or service worth talking about.
Last week, Oxford Circus was brought to a standstill, not only by the traffic but by the powers of the fashion industry.  Commuters and shoppers stood in amazement as they witnessed a Halle Berry lookalike abseil into Oxford Street dressed head to toe in high street fashion, providing onlookers with a ‘Vertical Catwalk’.

This unique stunt was to promote the beginning of the second week of High Street Fashion Week, featuring retailers such as French Connection and H&M. Last Year the event kicked off with a catwalk on a tube, this year they took to the skies, so what will next year bring?

This is an extreme case of Gorilla Marketing and due to health and safety restrictions we do not recommend dangling your product or colleague off a building to promote your brand; however we do believe that adding a fresh, creative aspect to your marketing can provide you with the results you desire.

Here are some great examples of how different organisations have used Gorilla Marketing to create a brilliant PR spin for their brand:

Puma created a breakout of fashion onto the streets making the sports world stylish with a successful Gorilla Marketing concept.

Mini in the Netherlands came up with a quirky way of promoting the Mini Cooper by littering the busy streets of Amsterdam with over sized ‘mini boxes’.

Unique online jewellery and fashion accessory company Boticca staged a flash mob in Portobello Market Notting Hill.

Like any marketing, Gorilla Marketing can go wrong. We believe that the preparation stage of any marketing concept is vital and when not researched and implemented properly, brilliant marketing campaigns can flop.

The major fashion brand DKNY produced what looked like a fantastic Gorilla Marketing campaign by placing neon bicycles around New York City in an effort to promote their brand, as well as the eco friendly way of transport.  The BMX bikes were covered in bright neon colours with the DKNY logo in contrasting black. The marketing concept did not receive the feedback you would have expected from a high profile brand; the bikes that weren’t removed by the police due to being illegally chained to trees were picked clean for spare parts and left by the side of roads as litter. Not a great message for a luxury brand.

If you are a retailer or a business that feels the need to inject a bit of creativity into your marketing, then get in touch. The TLC Business team can help you create a campaign that stands out from the crowd and gets your business noticed for all the right reasons. Take advantage of our 15% off any campaign offer in September and make your brand work for you.  Contact us on +44(0)1962 600 147 or email Anna at anna@tlc-business.co.uk

 

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Monthly Marketing Tips

Septembers Top Marketing Tips

  • The Hampshire Business Directory is now available for the reduced price of £180, offering a 10% saving. This offer is available until 30 September 2010. The directory contains key business information and contacts that can be used to develop your sales and marketing campaigns.
  • CompeteFor is a free service that enables businesses to compete for contract opportunities linked to the London 2012 Games and other major public and private sector buying organisations.  CompeteFor is free of charge; over 1000 Hampshire companies have already registered with the service.
  • Logo Design Love: A Guide to Creating Iconic Brand Identities. Created from his popular blog, Irish graphic designer David Airey fills each page of this book with brilliant logos and real world anecdotes as well as 25 practical design tips to help you create a brand identity that lasts.

    Monthly Marketing Tips

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October’s Top Marketing Tips

  • Sometimes it’s not easy reading through books looking for the perfect answer to your design query. If you struggle to find inspiration; here is a great book to add to your wishlist. The Non-Designers Design Book is a great tool for helping you create flyers, business cards and teach you all about type. This book lets you in on all the tips and secrets that professional designers use on a daily basis.
  • This October’s top tip maybe not help you with your marketing but it’s some great advice none the less. Some things are too good to lose, especially if you’re a small business.TagBak UK, the innovative UK lost and found solution, will move heaven and earth to get your lost possession back to you in less than 24 hours of finding it. Protect your possessions with TagBak UK.
  • Get a clear overview of your Twitter stats using Twitter Count. Track statistics of more than 100 million Twitter users, using this free and easy tool.
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Top Marketing Tips For November

  • Save the Words, a clever new Website from Oxford University Press. The makers of the Oxford English Dictionary have developed the site based on the simple idea that a word won’t die if it gets used often enough. Each year hundreds of words are dropped from the dictionary, make a change and adopt a word today.
  • Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing. Jay Conrad Levinson changed marketing forever when he unleashed his marketing tactics for surviving the advertising jungle on a budget. Learn how to use the internet Guerrilla style.
  • GroupTweet, is a website where you can create a community that privately shares tweets. Think of it as an ongoing Twitter conference call, a great way to keep in touch with people working on the same projects.  
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