#MarketingTitbits – Maria Sharapova changes her name to Maria Sugarpova, Why IT and marketing need to collaborate, only 31 of the top 100 brands are on Tumblr.

1. Maria Sharapova changes her name to Maria SugarpovaTennis player Maria Sharapova recently opened her new confectionary company – selling ‘candy’ in the USA. The company’s name is Sugarpova and the marketing team have already come up with a high profile campaign to promote the brand.

During this year’s US Open tennis tournament, Maria will change her surname to Sugarpova, meaning that during introductions, addresses and match announcements she will be referred to as Maria Sugarpova.  She will also have the company’s logo – bright red lips – embroidered onto her kit during the matches.

Surprisingly, this is not the first time a sports star has changed their name for marketing. In 2005 snooker player Jimmy White changed his name to James Brown – in return for a sponsorship from HP.

2. Why IT and marketing need to collaborate

Marketing and IT departments aren’t typically perceived as being intertwined, but as technology develops, fuelling the creation of new marketing channels in the process, it is becoming increasingly important for these two departments to work closely together to make the most of these new opportunities. Whilst many perceive the role of Marketing to be largely creative, the rise of digital channels and CRM systems, to name but two areas, is resulting in marketers requiring ever more sophisticated IT systems to process, analyse and manage data like never before.

IT departments are not best placed to decide what data needs to be captured, stored and processed usefully and requires Marketing’s direction to help develop the necessary systems and processes. The phenomenal and rapid rise to prominence of digital media has meant that many businesses and marketing departments are struggling to keep up with the sheer volume of information available for capture and this is where a close relationship with IT can really come into its own.

We have found this interesting article about how and why we need to bridge the gap between IT and Marketing. To read more click here.

3. Only 31 of the top 100 brands are on Tumblr

The name Tumblr comes from the word ‘tumblelogs’, which means ‘short-form blogs’. Founder of Tumblr, David Karp, introduced the tumblelogging platform in 2007 and within two weeks Tumblr had gained 75,000 users.

In early June 2012, Tumblr launched its first major brand advertising campaign in conjunction with Adidas and since then many different brands from all over the world use Tumblr. Big brands such as Land Rover, Coca-Cola, Vans, Barbie and Disney Pixar use Tumblr well, promoting their brand and new products, as well as engaging with their customers. However, only 31 of Interbrand’s top 100 global brands have accounts on Tumblr at all, when 100% of them have Twitter and Facebook accounts.

Have a look at this article we found from Mashable with illustrates all the different statistics about brands using Tumblr.


#MarketingTitbits – Choose the Perfect LinkedIn Photo, Tips for Company Colour Schemes and Tennis: a history in ads

How to choose your LinkedIn profile photoAs you know, LinkedIn is the world’s largest professional networking site, with over 200million members in over 200 countries. Now the odds are, you probably have a profile on it (if you don’t, it would be a good idea to get on it today) but it constantly amazes us how frequently we find profiles without a profile picture associated with them. It’s a bit like turning up to a networking event with a balaclava on. Studies bear out the importance of having one, finding that profiles with a photo received about 50%-70% more enquiries than profiles that don’t have one. So having a photo is better than not having one; however, it is equally important to choose a photo for your profile that conveys the right message and not the wrong one! A photo of you at the local pub with a pint in your hand may be a true representation of how you spend your time but it’s not exactly appropriate for LinkedIn. After all, they do say “a picture is worth a thousand words.”

We’ve found a great article with 11 top tips on choosing your LinkedIn profile photo, and another showcasing 10 examples of terrible LinkedIn profile photos.


Tips for Company Colour Schemes

Different colours have different meanings, for example, white connotes innocence and purity, whereas red connotes love and passion. We all know that colours and the connotations associated with them are very important to consider when choosing a colour scheme for your brand; however, there are many other things to consider.

Designers frequently use the 60-30-10 rule, which suggests that you choose three different colours and use them in the ratio of 60%, 30% and 10%. The rule provides a simple way to develop an appropriate colour scheme for your brand.

This week, we came across a great article with top tips for company colour schemes. So whether you’re starting up a business from scratch or redesigning your current brand, we think this article is definitely worth a read.


Tennis: a history in ads

Britain is the home to the world’s oldest and most prestigious tennis tournament, Wimbledon. Each year, nearly 500,000 people attend the two week event and its impact is felt right across our day-to-day life, as prominent brands jump on board the tennis bandwagon for the period. With Wimbledon into it’s second week and with two Brits into the 4th round, there is no better time to celebrate the history of tennis-related television adverts: