#MarketingTitbits – words, Apple, John Lewis

words-apple-johnlewis-smaller1. Words that people frequently get wrong
Sometimes grammar can be tricky and getting the wrong words in the wrong place can get your writing instantly discredited by the reader. Despite the use of spelling and grammar checkers as standard these days, they frequently fail to identify even the most explicit of typos or spelling mistake. With this in mind, we found a useful article from Business Insider this week.

The article highlights 32 words that people often get wrong and how to use them properly. The list includes ‘elicit’ and ‘illicit’, ‘discreet’ and ‘discrete’ and ‘principal’ and ‘principle’. To read more, click here. 


2. Mind-blowing facts about Apple

Apple was first founded in April 1976. Since then it has become one of the largest corporations in the world and certainly one of the most influential.

It can be hard to put the enormity of the company that is Apple Inc. into perspective sometimes, but we’ve found a great article that helps to do this. For example, did you know Apple have $150.6 billion in cash meaning they could buy Netflix, Tesla, Twitter, Dropbox, Pandora and Spotify and still have $59 billion in cash to spend on anything else it wants?

For more mind-blowing facts about Apple, click here. 


3. John Lewis brand ‘not as loved as you might think’

John Lewis has become an integral part of British culture. The company have won the Verdict’s award of ‘The Nation’s Best Retailer’ 15 years in a row.

Despite this, Rachel Swift, John Lewis’ head of marketing, says “they don’t love us quite as much as you’d think.” In a recent study carried out by the company itself, customers were asked if they would ‘hang around’ with the brand if it were at a party, the majority answer was ‘not necessarily’.

To read more about why the nation don’t love John Lewis as much as you might expect, click here.

#MarketingTitbits – Top 10 Nike adverts, Pot Noddle advert banned and obsolete words that should have never gone out of style!

1. Top 10 Nike ‘Just do it’ advertsFounded in 1964, the American multinational corporation, Nike, is now one of the world’s largest suppliers of sports clothing and accessories. Nike aired its very first television advert in 1982 and since then has been the only company to win Cannes Advertising Festival’s Advertiser of the Year award twice, in 1994 and 2003. Nike has also won the Emmy Award for Best Commercial twice since the award was first created in the 1990s.

This year Nike is celebrating the 25th anniversary of its iconic strapline “Just Do It” and we’ve found a great article in Marketing Week, showcasing the top 10 adverts from Nike.

2. Pot Noodle advert banned for being ‘Crass and degrading’

Last week, we came across this article about an advert from Pot Noodle that has been banned by the Advertising Standards Authority for being ‘crass and degrading’. Now Pot Noddle is not known for the highbrow humour in its advertising, so we were intrigued to see what they had done to cross the line. The advert in question shows a picture of a bikini-clad model being compared to a spicy flavour of Pot Noodle with the question “which one gets you hotter?” The ASA decided that the ‘blatant’ comparison between a girl posing in a ‘provocative’ way and a Pot Noodle was likely to cause ‘serious offence’ to some viewers.

Several complaints about two other Facebook adverts from Pot Noodle were rejected, one of them with the strapline “peel a top off a hottie”. To take a look click here.

3. 18 obsolete words that should not have gone out of style

Have you ever noticed someone groaking at you? Do you know anyone that’s a bit beef-witted? Is your wife with squirrel? Have you got any idea what we’re going on about?

The English language has been evolving since 450AD when what we now call Old English came into use. Since then, Middle English, Early Modern English and Late Modern English have been spoken. With each new faze, new words have come into being, whilst old words become forgotten about.

Some of the words we use today are thousands of years old, for example, historians expect that words such as “I” and “we” have been used since the Stone Age. This week we found an interesting article from Business Insider about obsolete words that they think shouldn’t have gone out of style, to have a look click here.