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#MarketingTitbits - CES 2016, Social Media 2016, Year Of The Reviews

1. Five learnings for marketers from CES 2016 The Consumer Electronics Show hit Las Vegas last week, and it gave us marketers a chance to search out those innovative ideas for the year ahead. The Global Chief Strategy Officer at Initiative,…
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#MarketingTitbits - Coca-Cola's Marketing, YouTube's Viral Moments, Brands Colours

1. How Coca-Cola overhauled its marketing in 2015 From its ‘single brand’ strategy to lower calorie, flavoured products, Coca-Cola are determined to keep up with changing consumer tastes. Back in March this year, the soft drinks company…
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CamKids 2015 Update

As you may already know, TLC Business support ‘CamKids’ – The Cambodian Children’s Charity, and this week we received our Child Sponsorship Annual Update. We sponsor a young girl called Sreylim who is now 15, and is about to go…
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#MarketingTitbits - Aldi's Christmas Campaign, Marketing Moments, Periscope For Business

1. Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battle With just 3 weeks to go until Christmas, Aldi has definitely run the most effective festive campaign of 2015, adopting an agile approach and social engagement…
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#MarketingTitbits - Influential Brands, Marketing Predictions, Success Advice

1. Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands Surprisingly, it beat the likes of Amazon and Google in a new poll by The Guardian, subsequently being named the UK’s most influential brand –…
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What SMEs need to know for effective marketing in 2016 – seminar summary

Last week, TLC Business held our annual marketing seminar at The Mayflower Theatre in Southampton, but with a slight twist. We teamed up with Simon Harmer and his company Blown Away to deliver an inspirational session for businesses looking…
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#MarketingTitbits - #ManOnTheMoon Launch, Retro Christmas Ads, Google+ Social Publishing

1. John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch The latest John Lewis Christmas ad, #ManOnTheMoon, appears to have generated an increase in the most important metric for any marketing campaign – sales.…
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#MarketingTitbits - The Economist, Social Media Hacks, Brands For Millennials

1. How The Economist injected digital into a 172-year-old magazine The 172-year-old publication, The Economist, has recently embraced digital technology, with help from Iain Noakes, The Economist’s Global Digital Acquisition Journey and Performance…
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#MarketingTitbits - John Lewis' Christmas Ad, Google Analytics, Marketing Predictions

1. Is John Lewis playing with fire with its annual Christmas advert? With the combination of John Lewis Christmas ads being the second most shared of all time, will #ManOnTheMoon be another unqualified success? According to BrandWatch, the…
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#MarketingTitbits - Google AdWords, Marketing Humour, Creepiest Campaigns

1. Google AdWords at 15: moving beyond the last click The success of AdWords for Google, launched 15 years ago, is undeniable. Now, the search giant is keen to build on the success and add even more functionality for advertisers and benefits…
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#MarketingTitbits - Marketing CEOs, Business Books, Dulux Reality App

1. Over 20% of FTSE 100 CEOs now come from a marketing background British companies are gradually becoming marketing experts when it comes to filling the top job, as 21% of all FTSE 100 CEOs now come from a sales or marketing background. The…
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Blow Away those Marketing Cob Webs and Get Your Marketing in Order for 2016

TLC Business have teamed up with renowned inspirational speaker Simon Harmer and his company Blown Away, to deliver an insightful and inspirational working-lunch session for businesses who are looking to get better results from their marketing…
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#MarketingTitbits - Market Research, Instagram Guide, Internet Facts

1. How to do market research on a small budget Ever wondered how to carry out market research on a small budget? When launching a new product or service, companies must understand their customers' needs and wants, and this is achieved through…
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#MarketingTitbits - Innovative Entrepreneurs, British Brands, Facebook Emojis

1. 10 traits of the most innovative entrepreneurs Entrepreneurship fits perfectly with innovation – producing new ideas, providing better solutions and pioneering new products. The most successful entrepreneurs aren’t just the hardest working,…
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#MarketingTitbits - Volkswagen Crisis, Must-Read Books, Mission Statements

1. Social media and crisis management: a Volkswagen case study The Volkswagen emissions scandal has raised many questions – but what has happened to their social media activity? On Friday 18th September, Volkswagen sensibly stopped posting…
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