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The Dos and Don'ts of Christmas Marketing

The countdown to Christmas is well and truly on - Christmas lights and decorations are up, festive songs are playing on the radio - so now is the time to spread the Christmas cheer through your marketing. To help you get started, here are…
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Rebranding: Is it worth it?

Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment. So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits:   Top reasons…
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Unmissable dates that will generate buzz for your marketing campaigns

If you look hard enough, you’ll find there’s a national day for almost everything! Instead of a paint by numbers approach to marketing, where you try to tenuously link all the national days in the calendar to your business, avoid the…
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The power of personalised marketing

Personalised marketing can make the difference between your customer engaging with your brand, or not. Here are some of the top 7 reasons why personalisation is so important in the current world of marketing:   1) Prevent content…
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Top tips for website design

If you’re looking to upgrade your website, or create a new one from scratch - we’ve put together some top tips to make your website stand out and grab people’s attention - for all the right reasons! But don’t stress, if you want support…
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How to use video successfully

In our last blog, we touched on how visual content will really make your message stick in people's minds.   So now we’ll share some top tips on how to use videos successfully, to get people talking about your business:   First…
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Making your marketing work for busy people on the move

It’s no secret that many people are short on time and are already trying to cram too much into their hectic schedules. That’s why it’s essential to make your marketing work for busy people on the move. We’ve put together some top…
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How to master event promotion

Have you got an event coming up, but are unsure where to start when it comes to promoting it? As marketing experts, we’ve put together the ultimate checklist to help you successfully promote your event. If you get stuck, we’re always…
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Is PPC a good idea? The pros and cons of PPC

Deciding whether to invest in Pay-Per-Click, known as PPC advertising, is a big decision! To help you decide whether to take the plunge, we’ve put together the key advantages and disadvantages of using PPC. But first, you might be wondering…
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How to choose the right CMS platform

Don’t leave finding the right CMS (Content Management System) platform for your website down to chance. It’s an important decision that will impact your website's performance, plus how easy it is to use and scale up in the future!   What…
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Emerging voice search trend is a game changer for marketing: Are you ready?

It seems hard to imagine a time without smartphones and virtual assistants like Alexa, Google Assistant and Siri, but the recent surge in popularity of voice-enabled devices is starting to have a big impact on marketing. Now voice searches…
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Top 5 things to consider for design and print work

First impressions count, so getting design and print work that makes an impact is important.  To help get it right, we’ve put together the top 5 things to keep in mind when it comes to design and print work, so you can promote your business…
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Worst marketing fails: 8 things to avoid

Don't set yourself up to fail by falling into common marketing mistakes. When it comes to marketing, there are several things you should avoid, so you can get the best results, here are the key ones:   1) Poor targeting Knowing…
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How the right email campaign will boost your business

Thinking about running an email campaign, but not sure if it’s worth it? To help you decide, we’ve put together some of the top ways email campaigns help businesses like yours. If the thought of email campaigns seem overwhelming and…
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Top free marketing tools for SMEs

There’s lots of marketing tools out there, so we’ve put together a blog of some of the best ones for SMEs, and what’s even better is - they are all free!    Design  Canva is a great tool for design work. If you don’t have…
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