Blog

Latest news & updates

marketing hampshire

Another successful TLC Business Marketing Lunch

TLC Business would like to thank all of the attendees who came to our annual marketing lunch last Thursday 7th February at the East Horton Golf Club in Fair Oak. We hope you enjoyed the session and were able to take away useful information…

Which social media platform is right for your business?

Social media marketing was at the forefront of many businesses’ marketing strategy in 2018, with over 3 billion people worldwide using social media each month. That’s a whopping 42% of the total global population! It’s no wonder businesses…

Looking to Get More From Your Marketing in 2019? Join Us For Our Free Annual TLC Business Marketing Lunch in the New Year

With 2018 drawing to a close, it’s that time of year again when we review the marketing trends of 2018, what has been working, what hasn’t and what we’ll be doing in 2019. Designed for SMEs, our free marketing lunch will provide SMEs…

Black Friday: The biggest consumer event of the year?

The term Black Friday conjures up those scenes we’ve all seen on the news of frenzied chaotic shoppers grabbing anything they can get their hands on, seemingly regardless of whether they actually want the item. Undoubtedly, Black Friday is…

Clever Halloween marketing campaigns

In case you’ve missed it over the last few years, Halloween has taken on a lot more commercial significance to businesses and retailers. Heavily influenced by the holiday’s popularity in America, Halloween in the UK has become bigger, spookier…

5 unique advertising methods

Trying to get heard amongst all the competing advertising noise out there is not easy. Estimates suggest we are exposed to over 10,000 brand / company messages each day. Clearly, advertising is highly competitive. Millions of different companies…

What you need to know about LinkedIn Advertising for B2B marketing

The social platform LinkedIn, has over 500 million members, of which 260 million are logging in each month and 40% of active monthly users are using it daily. As a professional platform, the typical LinkedIn user looks for valuable content to…

The rise of augmented reality for strategic marketing

Social media platforms have become a critical place for advertisers to showcase their products to their target audiences, and with new technologies emerging all the time, businesses are finding new and innovative ways to integrate them into…

Instagram launches long form video feature

On the 20th of June 2018, Instagram launched a new long-form video feature to their platform called IGTV; which allows users to post pre-recorded videos lasting up to 60 minutes. Until now, Instagram users have only been able to post 60-second…

5 World Cup marketing campaigns that caught our attention

Just under two weeks into the World Cup and there has already been many surprising results. The England team have won their first two tournament games, against Tunisia and Panama, with 18 million people tuning in to watch their 2-1 victory and…

GDPR – What now?

Nearly a month has now passed since the General Data Protection Regulations (GDPR) came into effect on May 25th and ensuring compliance is crucial going forward to avoid any costly fines. There are still many discussions and blurry lines between…

How will GDPR affect Marketing?

With the General Data Protection Regulations (GDPR) coming into effect on May 25th 2018, TLC Business have taken a look into how the new laws will affect the B2B Marketing industry and what precautions we can begin to take to ensure we’re…

2017 Top Marketing Statistics To Help You Plan For 2018

As 2017 is drawing to a close, and 2018 is on the horizon, TLC Business have taken a moment to look at the digital marketing statistics of 2017 and picked a few to explore in greater detail, to help shape your marketing content strategy in the…

A beginner’s guide to keyword research

Keywords form the cornerstone of any SEO strategy. So whether you’re writing a blog post, or putting together your homepage text, identifying the right keyword to optimise a page is an essential part of attracting the right types of visitors…

Social Media Marketing in the General Election

A week on from the June General Election and Britain’s political future is facing fresh uncertainty. What was meant to be a clear win for the Conservatives, turned into one of the most surprising and memorable elections to date, with the Conservatives…