A full marketing service for a growing CEM
Background
The client is a contract electronics manufacturer (CEM) based in Hampshire. Being an SME, a primary goal for the business was to increase awareness of their offering across the marketplace. Alongside this, the business had recently relocated to a larger manufacturing site and was keen to double sales turnover within three years.
During the Ideas Session we discussed ways in which the current marketing could be improved and how this would help the company to reach its goals, as well as attract new customers in new marketplaces.
How we help:
- Strategy and planning
- Social media set up and management
- E-marketing & Telemarketing
- Event & Exhibition management
- Branding
- Advertising & PR
- Analytics analysis
- Content creation
- Designing and procuring print
Solution
We manage all aspects of marketing across multiple on and offline channels. Standout activities include:
- The creation of e-newsletters, data targeting and reporting.
- Set up and day-to-day management of a suite of social media channels, including Google+, LinkedIn, YouTube, Facebook and Twitter.
- Updating the website with monthly blogs and news articles and sharing these via social media.
- Organising and designing stands at national exhibitions, liaising with suppliers, creating risk assessments and ordering furniture.
- Copywriting.
- Targeted telemarketing and e-shots.
- Setting up and monitoring Google AdWords campaigns.
- Managing press releases.
- Organising competitions involving local university students.
Outcome
Some of the things our marketing expertise has helped to contribute towards includes:
- The number of new business leads received per annum has increased 200% since we have been working with the company.
- The number of leads received at industry exhibitions has increased from 10-15 per show, to 100-120 per show.
- An increased presence online through the development of social media channels. Over the last year we have doubled social media following on Twitter and increased followings on LinkedIn and Google+.
- More relevant content on the website resulting in an increase in website traffic.
- 400% increase in inbound enquiries.
- Prestigious relationships with two local Universities.
- The launch of their own awards.
Contact us to find out how we can help your business.
Discover our range of services HERE
What others say about us
TLC provided us with excellent advice, help and support to both understand our business marketing needs and then implement a plan to put the strategy into action.
X-Press LegalNeil Bedford
Working with TLC for the last year has brought a direction and focus to our marketing. TLC have produced some fantastic ideas and dealt with all the implementation, allowing us to concentrate on our clients and their needs.
Langdowns DFKRoss Garfitt
I have worked with Josh on a number of occasions and I have always found him to be very personable and easy to get along with. Beneath an easy going persona lies a hard business edge.
DC EmploymentDaryl Cowan
I found the Ideas Session very useful in pinpointing areas of improvement as well as reassuring of areas that are being developed well. Joshua is very insightful and professional and it was a pleasure to discuss the demands of marketing with him.
Mariott HotelSoma Saha
Since working alongside TLC Business we have peace of mind that we are maximising our marketing potential whilst reducing our outgoings.
Retirement and Investment SolutionsPat Williams
If you don’t have an MOT on your car you cant drive… if you don’t have an Ideas Session don’t expect to go forward in your business; try before you buy, it works!
Peter Cox (Catering Equipment) LtdPeter Cox
Interested in discovering how we can help your marketing?
Get in touchGet in touch with our team today
