Blog

Latest news & updates

Marketing Titbits - free social media monitoring tool, Google URL builder & Huggies!

‘Mention’ is a comprehensive online monitoring tool, which covers both web and social media. Businesses can use ‘Mention’ to monitor their brand, company, keyword, competitor and more ‘mentions’ online, in real time. Unlike…

What can SMEs learn from HMV?

Major record labels, including Universal Music, Warner Music and Sony, have agreed to reduce the prices of CDs and DVDs, in a strategic attempt to rescue HMV.The high street retailer has looked vulnerable for some time, particularly since announcing…

Marketing Titbits - Graph Search from Facebook, Twitter’s new video sharing app, the latest social media site

1. If your business doesn't have a Facebook presence yet, there’s another reason you might want to get started. Facebook has recently launched its much-hyped new functional calledGraph Search. More than a new “search tool”, Graph Search…

Marketing Titbits - Picture Monkey, Meetup & the latest update from Google Adwords

1. Want to quickly edit a picture, but don’t have Photoshop? Picture Monkey could be the answer. This online photo editing tool provides you with the opportunity to edit your images quickly from any computer, whether you are at home or in…

Fine-tune your email marketing

Modern marketing requires the use of a balanced blend of marketing channels, all working in harmony for the common good – to grow your business. One channel that many small businesses mistakenly overlook is email, assuming customers view…

Marketing Titbits - Tumblr, Facebook's conversion measurement tool & Robert Cialdini’s book 'Influence'

1.Influence Robert Cialdini’s book 'Influence', is a must read for anyone involved in marketing a business. The book explores the 6 central pillars of Influence: reciprocity, consistency and commitment, liking, social proof, authority and…

Marketing Titbits - HootSuite, UberConference and Malcolm Gladwell's book 'The Tipping Point'

1. HootSuite HootSuite has been around since 2008 and has established itself as a market leading social media management programme. It is entirely free for you to create an account, but as you'd expect, they also provide a paid-for version,…

Marketing Titbits - a Google + update, become a Photoshop expert and Snapchat

1. Google + update When talking about social media with clients, one of the questions we frequently get asked is what about Google +? Is it worthwhile investing time in? The short answer is, probably. Google + is quietly going about its business,…

Marketing Titbits - Pinterest analytics, hashtags for Facebook and Dropbox

Pinterest Analytics: If you have a very visual website, with lots of imagery that visitors might like to share with their friends, family, colleagues or business network, have you started exploring how the latest social media phenomenon, Pinterest,…

Marketing Titbits - an unusual job on LinkedIn, what makes companies great and Trello

Pope Job advertised on LinkedInIf proof be needed that LinkedIn has become a fixture of the global business community, the fact that the recently vacant position of Pope was advertised on the social media site should be evidence enough. There…

Marketing Titbits - Crowd Funding, Marketing Grader & Delivering Happiness

1. Crowd funding: By now, you must have heard about Crowd Funding. It is a relatively new and innovative way of raising funds for a project or business, without the need to go to the bank and ask for a loan. You might ask why are we referencing…

Marketing Titbits - MarketingWeekLive, When Advertising Goes Wrong and PageSpeed Insights

1. MarketingWeekLive - get your ticketsThe UK’s largest marketing event takes place between the 26 – 27th June 2013 at London conference venue, Olympia. With over 450 exhibitors addressing all things marketing, a plethora of free ‘conference’…

Making your marketing work

Spring has sprung…finally.  This is a good time of year to reflect back on the last few months and decide what worked and what didn’t for your business. All too often, companies at the start of the year create and launch marketing campaigns…

Marketing Titbits - 5 Free Image Websites, Most Complained-About-Ads of 2012 and Card Munch

1. Free Images: They say ‘a picture speaks a thousand words’, but these days, it can also cost a £1000. We remember the days, only 7 or 8 years ago, when you could purchase high-res, quality images from stock image sites for a £1 or so.…

#MarketingTitbits - Tagging On Instagram, Tips From Obama's Marketing Team & YouTube 8 Years On

Instagram introduces taggingIf you are a Facebook user, you’ll be familiar with tagging. Social media picture sharing app Instagram has now introduced the feature to its platform, which enables users to tag anything or anyone that has an Instagram…