Short-Form Video That Converts

By Emily – Marketing Executive, TLC Business

Short-form video is everywhere.

Instagram Reels, TikTok, YouTube Shorts, LinkedIn video – brands are posting constantly. But there’s a big difference between content that gets views and content that gets results.

As marketers and designers, we see it all the time: great ideas held back by poor structure, weak visuals, or videos that don’t guide the viewer anywhere.

Here’s how to approach short-form video so it works for your business.

The biggest mistake brands make with short-form video

Most businesses focus on what they want to say, not how people consume content.

Short-form video isn’t about:

  • Explaining everything
  • Being overly polished
  • Going viral at all costs

It is about:

  • Grabbing attention quickly
  • Making one clear point
  • Giving the viewer a reason to stay, save, or act

If your video doesn’t hook someone in the first 2–3 seconds, it’s already lost.

The 3-part structure every short video should follow

1. The Hook (First 3 Seconds)

This is non-negotiable.

Strong hooks include:

  • A bold statement
  • A relatable problem
  • A visual interruption (movement, text, jump cut)

Pro-Tip: Big, readable on-screen text matters more than fancy animation.

2. The Value (next 5–15 seconds)

This is where you deliver one clear takeaway.

Good short-form videos:

  • Focus on a single idea
  • Use simple visuals
  • Avoid jargon

Design Pro-Tip: Clarity always beats creativity. Clean layouts, high contrast text (subtitles) and consistent branding make videos easier to watch, especially without sound. Around 79–85% of social media videos are watched without sound, meaning subtitles hold a huge value.

3. The Direction (The end)

Every video needs a purpose.

That could be:

  • “Save this for later”
  • “Follow for more tips”
  • “DM us to chat”

If you don’t guide the viewer, they’ll just scroll on.

A simple short-form video checklist

Before posting, ask yourself:

  • Is the hook clear in the first 3 seconds?
  • Can this be understood with no sound?
  • Does it make one clear point?
  • Is the branding consistent but not overpowering?
  • Is there a clear next step for the viewer?

If the answer is yes across the board, you’re in a good place.

Final takeaway

Short-form video isn’t a trend – it’s a skill.

Brands that take the time to understand structure, design and audience behaviour will always outperform those chasing formats without strategy.

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AI, AEO & the New Rules of Search: What Marketers Need to Know in 2026

By Shannon – Marketing Director, TLC Business

Search is changing fast.

Not gradually. Not quietly. But fundamentally.

Between AI-powered search results, voice assistants and platforms like Google and LinkedIn prioritising answers over keywords, businesses can no longer rely on “old SEO” alone. This is where AEO (Answer Engine Optimisation) comes in and why AI is now a core part of modern marketing strategy.

Here’s what it all means and what you should be doing about it.

SEO and AEO: What’s the difference?

Traditional SEO focuses on:

  • Keywords
  • Rankings
  • Traffic volume

AEO, on the other hand, focuses on:

  • Clear, direct answers
  • Structured, trustworthy content
  • Being the source AI tools pull from

Instead of asking “How do I rank #1?”, the better question is now:
“How do I become the answer?”

Why AI is accelerating this shift

AI tools don’t browse the internet like humans do. They scan for clear, authoritative information, prioritise concise explanations and favour structured content and credibility.

If your website content is vague, over-stuffed with keywords, or written purely for algorithms, it’s far less likely to surface in AI-driven results.

Well-written, human-first content now wins.

What this means for your marketing content

Clarity beats cleverness

Content needs to say things clearly. That means:

  • Short, direct paragraphs
  • Clear headings
  • Straight answers to common questions

If a client asks it in a meeting or a sales call, it should be answered plainly on your site.

FAQs are no longer optional

FAQs aren’t filler anymore, they’re strategic. Strong FAQ sections help AI tools understand your expertise, voice search picks up your content and users get quick confidence in your offering.

Pro tip: Write FAQs exactly how people ask questions, not how brands like to phrase them.

Authority is everything

AI prioritises trusted sources. That means:

  • Clear author names and roles
  • Consistent messaging across platforms
  • Content that shows real experience, not generic advice

Blogs, case studies and insight-led posts now matter more than ever.

How we’re approaching this at TLC Business

When we create content strategies for clients, we’re now asking:

  • What questions do your customers actually ask?
  • Can this page stand alone as a clear answer?
  • Would this make sense if read aloud by a voice assistant?

We’re combining:

  • AI-assisted research (to spot gaps and trends)
  • Human-led writing (to keep it natural and relevant)
  • Structured formats that work across search, social and AI tools

The goal isn’t to chase algorithms – it’s to stay useful.

Simple actions you can take right now

If you want to future-proof your marketing content, start here:

  • Review your core service pages – do they clearly explain what you do, who it’s for and why it matters?
  • Add or improve FAQ sections using real customer language
  • Publish insight-led blogs that answer one problem at a time
  • Make authorship visible – people (and AI) trust people

Final takeaway

AI isn’t replacing good marketing, it’s rewarding it.

Brands that communicate clearly, consistently and honestly will continue to win, regardless of how search evolves. AEO isn’t a trend to panic about; it’s a shift towards better content.

And that’s something worth investing in.

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International Women’s Day at TLC Business

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Women in marketing. Women who make things happen. 

Every year on International Women’s Day (8th of March), organisations around the world pause to recognise the achievements, resilience and impact of women across every industry. It’s a chance to celebrate progress, recognise contributions and continue building workplaces where people feel supported to grow and succeed. 

At TLC Business, marketing is powered by people, and we’re proud that our team is made up of talented women who bring creativity, strategy and care to everything they do. From shaping ideas to delivering results, they keep the wheels turning for our clients every single day. 

This year, we’re shining a spotlight on the women behind the work – the planners, creators and collaborators who make TLC what it is. 

Meet the women of TLC Business

 

Shannon Dumper — Marketing Director 

Having been part of TLC for over 10 years, Shannon began her journey as an apprentice and has worked her way up to Marketing Director. She now oversees overall marketing strategy across clients, helping shape long-term direction, reviewing performance and guiding the team to ensure campaigns are purposeful, consistent and results-driven. 

“I started at TLC as a 17‑year‑old apprentice, and in many ways I’ve grown up here. The journey from those early days to my role now has shaped so much of who I am, both professionally and personally. Today I get to help steer client strategy and make sure everything we create has real purpose and impact. And after all these years, it’s the people, the clients who trust us and the team who lift each other up – that make TLC what it is.” 

 

Abbie Beaumont — Marketing Manager 

Abbie manages the day-to-day delivery of campaigns, coordinating projects, timelines and communication across the team. She ensures work flows smoothly from planning to completion and that every client receives consistent support. 

“I oversee the day-to-day running of campaigns, keeping everything organised and making sure deadlines are met without compromising quality. I love working at TLC because we’re trusted to take ownership, and it’s rewarding seeing projects come together successfully.” 

 

Anna McLeod — Marketing Director 

Also with TLC for over 10 years, Anna works closely with businesses to understand their objectives and translate them into clear, structured marketing plans. She focuses on building strong relationships with clients while helping them feel confident about their direction and growth. 

“My role is about turning business objectives into practical marketing direction and helping clients feel confident in their plans. Over the years, TLC has always felt collaborative and supportive, it’s a place where relationships really matter.” 

 

Shadie Elyaei — Senior Graphic Designer 

With over 5 years at TLC, Shadie creates visual assets across digital and print, developing concepts into polished designs that align with each client’s brand and message. She works closely with the marketing team to ensure visuals strengthen campaign impact. 

“I take concepts and turn them into visuals that connect with people and support the message behind a campaign. Over the past five years I’ve really grown as a designer here, the team trusts your creativity and supports your ideas.” 

 

Holly Forsyth — Marketing Executive 

Holly plans and delivers campaigns that help clients grow, collaborating closely with colleagues to bring ideas to life and maintain strong relationships with businesses. 

“Being a Marketing Executive at TLC means turning ideas into campaigns that genuinely help our clients grow — and doing it within a supportive, collaborative team where everyone is encouraged to be themselves. Feeling valued makes a real difference and I’m proud to be part of TLC this International Women’s Day.” 

 

Ashleigh Page — Marketing Assistant 

Ashleigh supports multiple areas of the team, assisting with research, scheduling and campaign preparation. She helps ensure projects stay organised behind the scenes and that nothing gets overlooked during busy periods. 

“I help keep campaigns organised, from scheduling content to supporting the team wherever needed. What it means to work at TLC is learning every day, people always make time to explain things and help you develop.” 

 

Caroline Esmenjaud — Senior Graphic Designer

Caroline designs brand materials, campaign graphics and marketing assets that maintain consistency while keeping content engaging. She balances creativity with attention to detail so visuals remain both attractive and effective. 

“My role focuses on creating designs that communicate clearly and represent our clients professionally across different platforms. At TLC, creativity is encouraged and feedback is collaborative, which makes the design process enjoyable.” 

 

Emily O’Brien — Marketing Executive 

Emily works across content creation and campaign delivery, helping businesses maintain a strong presence across platforms while ensuring messaging remains clear and consistent. She particularly enjoys creating LinkedIn campaigns for clients and analysing performance reports to understand what’s working and how results can be improved. 

“My role involves planning content, managing activity and making sure campaigns run smoothly across platforms. I’ve been at TLC for just over a year and have loved every minute. I enjoy working here because your ideas are welcomed and you really feel part of the bigger picture.” 

Celebrating women — today and every day 

International Women’s Day is about recognition, but also appreciation — and at TLC Business we’re grateful every day for the talent, dedication and creativity of the women who make our work possible. 

Happy International Women’s Day from TLC Business! 

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LinkedIn Best Practices in 2026

By Holly – Marketing Executive, TLC Business

LinkedIn has evolved from a predictable space for company updates and job posts into one of the most competitive organic B2B marketing channels.

Many businesses are investing more time into the platform than ever before, but not always seeing meaningful results. The opportunity is still there, but success now depends on understanding how LinkedIn works today, not how it worked two years ago.

How does the LinkedIn algorithm work in 2026?

LinkedIn’s algorithm is far more selective than in previous years. It now:

  • Tests posts with a small, relevant audience first
  • Measures early engagement, especially comments
  • Expands reach only if the content proves valuable

This means broad, generic posting often reaches fewer people. Specific, useful, audience-focused content performs best.

What type of LinkedIn content performs best in 2026?

Across B2B brands, service businesses and personal profiles, the strongest results are coming from:

1. Opinion-led expertise

Posts that explain what is changing or what is being seen in the market outperform generic advice. Audiences come to LinkedIn for insight, not safe takes.

2. Short, scannable text posts

High-performing posts typically:

  • Start with a strong opening line
  • Use very short paragraphs (1–2 lines)
  • Get to the point quickly

White space now matters as much as word count.

3. Native video with subtitles

Short, natural videos continue to grow in reach, especially when they:

  • Open with a clear hook
  • Work without sound
  • Feel authentic rather than over-produced

4. Human stories from brands

Company pages that feel personal and relatable outperform those using corporate language. Even in B2B, people engage with people first.

What no longer works on LinkedIn?

Tactics losing effectiveness in 2026 include:

  • Overusing hashtags
  • Engagement bait with little value (“Agree?” / “Thoughts?”)
  • Posting links without useful context
  • Corporate, jargon-heavy updates
  • Posting purely to stay visible

Consistency still matters, but relevance matters more.

Final takeaway: What drives LinkedIn success in 2026?

LinkedIn is no longer about gaming the algorithm.
It is about clarity, confidence and genuine expertise.

Brands that consistently add value are still achieving strong organic reach, even as competition increases. Those focused only on visibility or vanity metrics are seeing diminishing returns.

At TLC Business, LinkedIn strategies are built to feel natural, sustainable and aligned with real business outcomes, not just impressions or likes.

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TLC Business proudly supports CamKids

We believe meaningful impact goes beyond the work we do every day. One of the causes close to our hearts is our continued support of CamKids, The Cambodian Children’s Charity — a school community dedicated to giving children access to education, safety and opportunity.

The latest update from the Friends Grade 1A class for the 2025/26 school year is a strong reminder of why this support matters…

Learning, safety and opportunity at CamKids

One student, Pheakdey Rachana, has recently begun Grade 1A and attends school each morning with enthusiasm. She enjoys reading and writing and practises regularly at home. Like many pupils, she helps care for her classroom and takes pride in her learning environment. With continued support from CamKids, she now hopes to become a teacher in the future, showing how access to education can inspire ambition and open new possibilities.

It has been a positive start to the year, with new teachers joining as others retire, helping maintain stability for the students and the wider school community.

Alongside academic progress, steps have also been taken to improve student safety and wellbeing. With traffic increasing on the main road outside the school, a new rear gate and village pathway have been introduced and further improvements have created a more secure space for play and activity.

Education at CamKids goes far beyond traditional lessons. Alongside their usual studies, students are now:

  • Learning online through the Ministry of Education’s Primary School Learning (PLP) programme
  • Taking part in weekend English classes
  • Exploring creativity and responsibility through gardening and art

These experiences develop not only academic ability but also confidence, curiosity and valuable life skills.

Why TLC supports CamKids

Seeing children learning in safer surroundings and opportunities continuing to grow reminds us why this partnership matters.

Our support helps provide the essentials that keep children in education — and staying in education changes futures. It builds confidence, independence and opportunity not only for the students, but for their families and communities too.

We are proud to play a small part in something that creates lasting change. While our day-to-day work supports businesses across the UK, our partnership with CamKids reminds us that success also brings responsibility.

If you would like to learn more about the charity or support their work, please visit their website.

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AI in Marketing: What It Means for Small Businesses Like Yours

Artificial intelligence (AI) is no longer just the reserve of global giants like Amazon, Google, or Coca-Cola. Today, it’s an accessible, affordable and incredibly powerful tool for small businesses too. But with new technology often comes hesitation. Many business owners worry AI might be too complex, too expensive or might even replace the human touch that makes their brand unique.

AI isn’t something to fear – it’s something to embrace. Used correctly, it can amplify what you already do well, save you time and give you a competitive edge in an increasingly busy marketplace.

Why small businesses should welcome AI

1. Save time and resources

AI tools can automate time-consuming tasks like scheduling social media posts, personalising emails, segmenting audiences and analysing data. This leaves you free to focus on the areas that need your creativity and personal touch.

2. Create more personalised experiences

AI can help small businesses tailor their marketing based on customer behaviour and preferences. From sending customised product recommendations to automating follow-ups after a website visit, AI makes personalisation achievable even for the smallest teams.

3. Make smarter, data-driven decisions

Guesswork can be costly. AI analyses your marketing data to help you spot trends, optimise campaigns and make better business decisions. It’s like having a data expert on your team 24/7 – without the hefty salary.

4. Compete on a bigger stage

Thanks to AI, small businesses can now compete with larger companies without needing the same budget or resources. By working smarter (not necessarily harder), you can punch above your weight and stand out in your market.

Tips for using AI to your advantage

Start small

You don’t need to invest in complex systems right away. Start with simple tools – like AI-driven social media scheduling platforms, chatbots or basic CRM automation – and grow from there.

Keep the human touch

AI should enhance your brand’s personality, not replace it. Keep your messaging authentic and personal; let AI handle the repetitive tasks so you can focus on building real relationships.

Stay up to date

AI is evolving quickly. Staying informed about new tools and trends (like AI-driven content creation, predictive analytics, and smarter customer segmentation) can help you stay ahead of the curve.

Work with the right experts

Partnering with a marketing agency that understands how to blend traditional marketing expertise with cutting-edge technology is key. AI is a tool – but it’s expert strategy that makes it work effectively.

TLC Business is here to guide you through AI

AI has the power to transform marketing for small businesses – but it’s not about replacing what makes your brand special. It’s about enhancing it, helping you work smarter, connect deeper with your audience and make the most of every opportunity.

At TLC Business, we pride ourselves on being knowledgeable marketers who stay ahead of the latest trends and technologies – including AI. We know how to apply the right tools to the right strategy, tailored to your business. If you want a marketing partner that understands both the art and the science of modern marketing, let’s talk.

Get in touch today and see how we can help you harness the power of AI and more! Call us on 01962 600 147 or email info@tlc-business.co.uk.

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Nailing Email Marketing: Simple Steps to Get It Right

Email marketing remains one of the most effective ways to connect with your audience, nurture leads, and drive conversions. But with inboxes more crowded than ever, how can you ensure your emails stand out?

Whether you’re new to email marketing or looking to refine your approach, these simple steps will help you get it right.

1. The Obvious One, Know Your Audience

Understanding your target audience is the foundation of a successful email marketing strategy. Before hitting send, ask yourself:

  • Who are your ideal customers?
  • What challenges do they face?
  • How can your emails add value to them?

Segmenting your audience based on interests, behaviour, or past interactions can help you tailor content that resonates.

2. Craft Compelling Subject Lines

Your subject line is the first impression your email makes. A great subject line should:

  • Be concise (under 50 characters is ideal)
  • Create curiosity or urgency
  • Use personalisation where possible (e.g., “John, Don’t Miss Out on This Special Offer!”)
  • Avoid spammy words like “free,” “guaranteed,” or “act now,” as they can trigger spam filters.

3. Focus on Value-Driven Content

Every email you send should have a clear purpose. Instead of just pushing sales, provide value with:

  • Educational tips or industry insights
  • Exclusive offers or early access deals
  • Customer success stories or testimonials

Keep your message short and scannable – use bullet points and bold text to highlight key information.

4. Design for Readability

A cluttered email can lose readers quickly. Stick to a clean, responsive design that looks great on all devices. A few tips include:

  • Using a single-column layout
  • Try simple text-based emails for a more personal feel
  • Adding plenty of white space
  • Keeping CTA (Call-To-Action) buttons clear and easy to click

5. Optimise Send Times

Timing matters. Studies show that emails sent on Tuesday or Thursday mornings tend to perform best. However, testing different days and times will help you determine what works for your audience.

6. Test, Analyse & Improve

Email marketing isn’t a one-and-done effort. Regularly analyse key metrics like:

  • Open rates
  • Click-through rates (CTR)
  • Unsubscribe rates

A/B testing subject lines, CTA buttons, and content structure will help refine your approach over time.

Email Marketing Made Easy with TLC Business

By understanding your audience, crafting engaging content, and continuously testing your emails, you can transform your email marketing strategy into a powerful tool for business growth.

Need help with your email marketing? Call us on 01962 600 147 or email us at info@tlc-business.co.uk for a free virtual marketing ideas session with our experts.

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Thinking About Outsourcing Your Marketing? Here’s What You Need to Know

If you run a small or medium-sized business, you already know how important marketing is for getting your name out there, attracting customers, and staying ahead of the competition. But let’s be honest – marketing takes time, expertise, and a whole lot of effort.

Maybe you’ve been trying to juggle it yourself, or you have a small team stretched to the limit. That’s where outsourcing can make a huge difference. But is it the right move for you? Here’s what you need to consider before taking the plunge.

Why Are More SMEs Outsourcing Their Marketing?

1. Saves Time 

Running a business is busy enough without having to manage marketing on top of everything else. Outsourcing lets you focus on what you do best while experts handle the marketing side of things. 

2. Access to Specialists 

Marketing covers a lot—social media, SEO, content, ads, branding… the list goes on. With an outsourced team, you get access to specialists in all these areas without having to hire in-house. 

3. Cost-Effectiveness 

Hiring an in-house team can be expensive when you factor in salaries, training, and tools. Outsourcing gives you the skills and resources you need without the big overheads. 

4. Brings a Fresh Perspective 

Sometimes, being too close to your business makes it hard to see new opportunities. A marketing agency brings fresh ideas, creativity, and an outside perspective to help your brand stand out. 

5. Delivers Measurable Results 

A good agency won’t just ‘do marketing’—they’ll track results, tweak campaigns, and make sure your budget is being spent wisely to get the best return.

What to Think About Before Outsourcing

Before you decide, ask yourself:

What do you actually need? Are you looking for help with social media, email marketing, lead generation, or the full package?

How involved do you want to be? Some businesses want a fully hands-off approach, while others prefer regular input and collaboration.

What’s your budget? Outsourcing can be flexible—you can start small and scale up as needed.

Do they understand your industry? A marketing partner with experience in your field can hit the ground running.

Finding the Right Marketing Partner

Not all agencies are the same, so it’s worth doing your research. Look for:

  • A proven track record – Case studies and client reviews will give you an idea of what they can do.
  • The right mix of services – Make sure they offer what your business actually needs.
  • A cultural fit – It’s easier to work with an agency that gets your values and way of working.
  • Clear communication and reporting – Regular updates and measurable results are key.

Why TLC Business Are Different

At TLC Business, we specialise in helping SMEs grow through smart, tailored marketing strategies – without the fluff or hefty price tag. With over 15 years’ experience working exclusively with SMEs, we have a unique insight into what they need to make their marketing work. We understand the challenges SMEs face, so we keep things practical, cost-effective, and results driven. 

Our personal approach means we take the time to understand your business and create marketing that truly fits. No jargon, no generic strategies – just clear, honest communication and campaigns designed to get real results.

Let’s Chat

Want support with your marketing campaigns? Call us on 01962 600 147 or email us at info@tlc-business.co.uk for a free virtual marketing ideas session with our experts.

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Make Your Brand Stand Out This Black Friday

With one of the biggest promotional events of the year, Black Friday, just around the corner, Friday 29th November 2024 is a great opportunity for businesses to gain attention and boost sales. 

But with it being one of the noisiest times in the marketing world, how do you get noticed? 

Build Anticipation Early

Get ahead of the rush by getting in front of your audience well before the big day. 

Sharing teaser content on social media and through email campaigns works really well. Giving a sneak peek of what’s to come will keep customers engaged.

Create Unique Offers and Deals

Plan which products or services would be best to offer well in advance, and highlight their key selling points along with a fantastic promotion to make them stand out.

Featuring popular or exclusive products or services that will help you get more attention.

Use Social Media to Create Buzz

Social media platforms are ideal for building excitement and reaching new audiences in the lead-up to Black Friday.

Create engaging posts and use relevant hashtags to increase visibility. Adding a countdown is a great way to grab attention for key promotions.

Stand Out with Creative Campaigns

Offer your clients early access to Black Friday deals or a VIP-only promotion to make them feel valued. 

Sneak peeks of upcoming sales, product launches, or special discounts work well at this time of year.

Add Personal Touches

Generic marketing isn’t enough during Black Friday. Use customer data to tailor your messaging—whether it’s personalised email subject lines or targeted recommendations. Not only does this improve open rates, but it also makes your brand feel relatable and relevant.

Create a Sense of Urgency 

Encourage customers to act quickly with limited-time offers. Flash sales or exclusive discounts create a sense of urgency that will prompt customers to take you up on your offer immediately.

Offer a Seamless User Experience

Make sure your website is ready to handle increased traffic. It should be mobile-friendly, load quickly, and provide a smooth user experience. 

Clear calls-to-action, easy navigation, and a simple checkout process will help to boost sales.

Use Paid Advertising

Reach a wider relevant audience by investing in targeted paid ads on platforms like Google Ads and LinkedIn. 

Make sure your ad copy and visuals highlight the unique value of your Black Friday offers, so you attract attention. 

Enhance Customer Support

Anticipate increased demand and make sure your customer support team is ready. Providing excellent customer service can set you apart from competitors. 

Quick responses and helpful interactions can build trust and encourage repeat business. With the right campaigns and support, you can make your brand memorable long after Black Friday!

With 2025 fast approaching, it’s a great time to start planning your marketing for next year. Check out our recent blog, packed with key dates you don’t want to miss, by clicking here. 

Want support with your marketing campaigns? Call us on 01962 600 147 or email us at info@tlc-business.co.uk for a free virtual marketing ideas session with our experts.

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Dates You Don’t Want to Miss in 2025

The wait is over … after the fantastic response to our blog last year, here’s your go-to guide for the key dates of 2025 to help shape your marketing plans.

Whether it’s big promotional times of the year, or time to focus on wellbeing, this guide is packed with ideas to inspire your campaigns.

Key Dates for 2025

As we are coming to the end of 2024, it’s time to start thinking about your marketing plans for 2025.

We’ve put together the key dates, so you can pick and choose the dates that will hit the mark with your target audience:

January

  • New Year’s Day (Wednesday 1st January 2025) – Kick off the New Year with fresh promotions and exciting offers.
  • Brew Monday (Monday 20th January 2025) – Samaritans are shaking up ‘Blue Monday’ by encouraging people to reach out to each other over a cuppa. A great opportunity to support wellness and mental health.
  • Chinese New Year (Wednesday 29th January 2025) – A chance to engage with your audience through themed promotions and content.

February

  • Time to Talk Day (Thursday 6th February 2025) – Join the nation’s biggest conversation on mental health, run by Mind and Rethink Mental Illness.
  • Valentine’s Day (Friday 14th February 2025) – Perfect for special promotions.

March

  • Shrove Tuesday / Pancake Day (Tuesday 4th March 2025) – Engage with your audience through fun social media content.
  • World Book Day (Thursday 6th March 2025) – If you are launching a book next year, this is a great chance to promote it!
  • Employee Appreciation Day (Friday 7th March 2025) – Show your appreciation with rewards and recognition for your hardworking staff.
  • International Women’s Day (Saturday 8th March 2025) – Celebrate the achievements of women and support gender equality.
  • Ramadan (Friday 28th March – Saturday 29th March 2025) – Show support for your Muslim colleagues and customers observing this holy month.

April

  • Easter (Friday 18th April – Monday 21st April 2025) – Perfect for holiday promotions and family-oriented campaigns.
  • World Health Day (Monday 7th April 2025) – A great chance to promote fitness, healthy living, and even organise a sponsored team event.
  • Earth Day (Tuesday 22nd April 2025) – Focus on sustainability and promote eco-conscious initiatives.

May

  • National Small Business Week (Sunday 4th May – Saturday 10th May 2025) – Support local businesses and showcase your SME partners.
  • Mental Health Awareness Week (Monday 12th May – Sunday 18th May 2025) – Raise awareness with a focus on wellness and mental health in the workplace.

June

  • World Environment Day (Thursday 5th June 2025) – Another opportunity to highlight your sustainable practices.
  • Father’s Day (Sunday 15th June 2025) – Mark the occasion with special promotions.

August

  • Brighton Pride (Saturday 2nd – Monday 4th August 2025) – Show your support for the LGBTQ+ community and celebrate inclusivity.
  • Cycle to Work Day (Thursday 7th August 2025) – Promote healthy living and sustainability by encouraging cycling to work.

October

  • Black History Month (Wednesday 1st October – Friday 31st October 2025) – Share and celebrate the contributions of Black communities throughout history.
  • World Mental Health Day (Friday 10th October 2025) – Focus on mental wellbeing and promote mindfulness.
  • Diwali (Monday 20th October 2025) – Celebrate the festival of lights with themed promotions or content that showcases cultural diversity.
  • Halloween (Friday 31st October 2025) – A great time to have some fun with your marketing. For top Halloween marketing ideas, check out our recent blog.

November

  • Movember (Friday 1st November – Saturday 30th November 2025) – Support men’s health awareness by participating in or promoting Movember campaigns.
  • Black Friday (Friday 28th November 2025) – Get ready for the biggest shopping day of the year!

December

  • Christmas Day (Thursday 25th December 2025) – Perfect for sharing positive messages and capturing gift card sales.
  • Boxing Day (Friday 26th December 2025) – A great day to offer post-Christmas promotions.

Be mindful, some of these occasions can be sensitive times of year for some, you may want to offer your customers the chance to opt out of specific email marketing to respect their preferences.

Don’t Forget:

Trade Shows and Events

Let your audience know if you’re planning to attend any industry trade shows or events. It’s a great chance to show off what you do best and highlight your products and services. The more people who know you’re going to be there, the more chances you’ll have to network and make connections.

Industry-Recognised Days

Support industry events or charity campaigns. It’s a fantastic way to get your name out there and support positive change.

Big Milestones

Celebrate your company’s achievements! Whether it’s a big anniversary or an exciting new product launch, share these successes with your customers and let them be part of your celebrations.

We hope this guide has sparked plenty of ideas for your 2025 marketing campaigns! If you’re looking for more inspiration or tailored advice, our team is always on hand to help.

Want a free virtual marketing ideas session with our experts? Call us on 01962 600 147 or email us at info@tlc-business.co.uk

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