Top free marketing tools for SMEs

There’s lots of marketing tools out there, so we’ve put together a blog of some of the best ones for SMEs, and what’s even better is – they are all free! 

 

Design 

Canva is a great tool for design work. If you don’t have the budget to spend on using a designer, Canva’s free plan has over 250,000 templates, over 100 design types and thousands of stock photos that you can use and adapt to suit your business’ needs. 

49% of marketers consider visual marketing a very important part of their marketing strategy, but more than 23% feel like design and visual marketing are some of their biggest challenges. Canva can help with that. 

 

Email campaigns 

Mail Chimp is a really popular email management system, it lets you send regular emails, newsletters and surveys – and what’s better is it’s free for up to 2000 contacts and you can send up to 10,000 monthly emails (with a 2000 daily limit).  

You can import your logos, brand colours, fonts and images straight from your website, so you can create on-brand designs for your campaigns. Mail Chimp is a great way to grow your business and build your audience. 

 

SEO 

Google analytics will help you check how your SEO (Search Engine Optimisation) is performing and see what is working in your marketing strategy. It tracks website activity and shows which pages your visitors find the most engaging. As well as giving you information about your customers’ demographics and how you’re acquiring most of your traffic. 

Tweaking your marketing strategy to focus on what your visitors engage with most, will help you generate more leads. 

 

Business Profile & Reviews 

Google my business will help you make a great first impression and build your company’s profile. You can add all the essential information about your business, including phone number and operating hours, so potential clients can get in touch with you. As well as adding photos and your logo to make you stand out. 

Perhaps the best bit is that your customers can leave reviews, which you can respond to, which will strengthen your credibility and help you gain new customers’ trust and business. 

 

Content creation 

Producing and sharing regular content is a great way to get your business noticed and boost your search engine rankings.  

If you’re keen to increase the amount of content you produce, but are struggling to engage with your target audience, there’s a few tools that can help: 

Google trends is great for finding content inspiration, as you can see what the world is searching for, to help you write engaging content on what’s trending. 

If you’re struggling with writing an attention grabbing title, you can put some keywords, or a title you have thought of into Title generator and you’ll get 700 different title options at the click of a button. 

Coschedule headline analyzer could also be useful, as it analyses your title and scores it based on the balance of words, including: common, emotional and powerful words which readers engage with most and make the biggest impact in SEO. 

 

CRM  

CRM, stands for Customer Relationship Management, it’s basically a big database that you can use to centralise your contacts, as well as track customer interactions and leads.  

With the free Hubspot CRM you can have up to 1 million contacts and unlimited users and data. Allowing you to monitor the effectiveness of your marketing campaigns easily. 

 

Surveys 

Targeting what your customers want is an important part of marketing success. 

So you’re not left guessing what that is, you can use Survey monkey which allows you to send unlimited surveys to your client base, with up to 10 questions. 

 

Web design 

WordPress is a CMS (Content Management System) where you can design web pages using customisable themes, add blogs using your brand colours and modify the content for free. It’s particularly popular, as you don’t need to be able to code to create a look that will appeal to your target audience. 

Wix is another fantastic tool for building websites. Again there’s plenty of templates to choose from, created by designers, as well as a large library of free visual content. Your site can also easily be optimised for mobiles. 

 

Social media management  

Hootsuite makes it easy to manage your social media and get results. The free version allows you to manage 2 social media accounts and schedule 5 messages, saving you time, as you can upload consistent posts across your social media networks and ultimately increase your followers. 

For additional functionality you may choose to invest in some of the premium or subscription packages the marketing tools have to offer, or seek some additional marketing expertise and support. 

 

To arrange a free ideas session with our expert team, call us on 01962 600 147 or email info@tlc-business.co.uk 

7 marketing trends to look out for in 2022

The world of marketing is constantly evolving with innovative ways to engage with customers.

So we’ve put this blog together, so you can keep on top of the latest marketing trends, to build your business’ reputation and customer loyalty, as well as generate additional revenue:

 

1) Personalisation

 

A customised experience is becoming a big factor in customer spending, with 48% of millennials expecting personalisation. So businesses are adapting to offer a personalised service through customer profiling and targeting individuals directly.

Getting the marketing right helps to increase engagement and brand loyalty, resulting in happy customers who are proven to spend more.

 

2) Interactive content

 

Interactive content is a popular trend for 2022 and 93% of marketers have confirmed that video content is a vital part of their marketing strategy.

Many businesses are investing more in short videos as they are successful at capturing an audience’s attention and have the highest ROI (return on investment) of any social media strategy.

Sharing live content allows real-time engagement with your posts and is a really positive way to interact with your target audience. 80% of people like to engage with live videos instead of pre-recorded ones.

The open dialogue also encourages audiences to share information that can be used to create customer profiles and a more personalised service.

Other interactive content like quizzes, calculators and competitions all help to boost customer engagement and brand loyalty.

 

3) Influencer marketing

 

Influencers are industry experts with a great reputation. They create engaging content, which their followers will be highly influenced by.

Collaborating with influencers and creating shareable content helps businesses build brand awareness and reach a wider audience.

 

4) User-generated content

 

Great customer feedback will sell your service for you, so make sure you shout about it.

Aim to share customer feedback regularly and use case studies to help boost your business’ credibility and sales.

 

5) Voice search tactics

 

The rising popularity of virtual assistants like Siri, Alexa and Google, has created a new opportunity in SEO (search engine optimisation).

Writing your content so it answers popular questions will help virtual assistants pick up your content and share it with users.

41% of marketers plan to increase their investment in voice search tactics in 2022.

Check out our recent blog for more top trends in SEO.

 

6) Promote brand values

 

What your business stands for is becoming increasingly important to customers and this will continue throughout 2022. Research shows the customers are willing to switch to a brand that shares their values.

So the right brand messaging and content is key. Sustainability is high on the agenda, as is inclusivity.

In 2022, many businesses are including an ‘Accessibility Help’ button that activates alt text descriptions and sign language content, so content is more accessible to everyone.

Showing your business to be ethical and eco-conscious will help you connect with your target audience.

 

7) Social e-commerce

 

Social e-commerce is the winning combination of using social media to generate online sales.

Social e-commerce is already high on businesses’ agenda, with 73% of businesses including social e-commerce in their marketing strategy and even more looking to sell on social media in the next 3 years.

Social e-commerce is most successful when there is a clear call to action and users can easily click on photos, videos or in the copy itself to purchase services. Showcasing positive customer feedback and endorsements from influencers will help to generate sales.

To keep up to date with the latest marketing trends, join us for a free virtual marketing ideas session. Call our friendly team today on 01962 600 147 or email info@tlc-business.co.uk

Top 5 SEO tips

SEO, short for Search Engine Optimisation, is a secret weapon marketers use to make sure businesses rank well in search results.

Mastering SEO will help to boost your brand visibility, drive website traffic, attract new customers and increase sales.

So, here’s 5 of our top tips to get you started:

 

1) Target relevant keywords

Google and other search engines use complex algorithms to rank websites in search results. The search engines crawl through web content looking for the most useful and relevant information. So creating relevant engaging content is a great place to start getting noticed!

As well as including the right keywords (recognised heavily searched for words or phrases). As this will ultimately help people find your page and move you up the search rankings.

Creating relevant content also increases the chance of it being shared by industry influencers, which strengthens your brand authority and can have longer lasting results than paid for advertising.

 

2) Optimise Meta data

Your meta titles and meta descriptions need to be impactful, as they are often the first thing your audience will see. It could mean the difference between them clicking on your website or scrolling past onto a competitor’s page.

The descriptions should be unique, relevant to your target audience and make it clear what your page is about.

Don’t forget there’s a character limit for meta data, so make sure you include your keywords and write snappy titles and descriptions so you stay within the limit.

It’s important to keep an eye out for when keywords change and update your metadata so it stays relevant.

 

3) Focus on User Experience (UX)

User experience has become an important part of SEO, as sites that are hard for users to navigate will also be difficult for web crawlers to scan. Slow unresponsive pages, error messages and deadlinks will not only frustrate your customers, but affect your search engine rankings as well.

Optimising your site for mobile can also improve its search rankings and create a better user experience. It’s crucial as people spend 70% of their internet time on mobile devices and 74% of users say they’re more likely to return to a website if it’s mobile friendly.

 

4) Create evergreen content

Avoiding time sensitive content that quickly becomes outdated, has great long term value, as your content will stay relevant for longer and you’ll continue to generate more traffic over time.

Creating short, easy to read paragraphs will help to reduce the bounce rate.

 

5) Add backlinks

Acquiring backlinks gives you a great advantage, as each time another website links to yours in an article or blog, it boosts your domain authority and improves the chance of people clicking through to your website. Adding internal links will also help crawlers to find relevant content and improve your search ranking.

Creating shareable content, such as videos, infographics, guest blogs and client testimonials, will mean your website is more likely to be referenced on reliable domains and shared on social media. Which will boost your profile and create more sales opportunities.

 

For help with your SEO, why not join us for a free virtual marketing ideas session? Call our friendly team today on 01962 600 147 or email info@tlc-business.co.uk

Tips to improve social media for your small business

With 4.2 billion active social media users in the world, it’s never been more important for small businesses to get their social media right.

So here’s some top tips to help:

Think about your audience

Consider your target audience and which social media platforms they use most. There’s no point spending time creating the best Instagram posts, if no one in your industry uses it.

Using the right platforms will help you build brand awareness, drive traffic to your website, engage with customers and sell online.

Regular content

Posting content regularly will help your business get noticed and targeted content will help with SEO (search engine optimisation) and get you more followers.

But you can have too much of a good thing! There’s a danger of losing people’s interest if you post more than once a day. For many, once a week is ideal.

Schedule posts

It’s worth putting together a plan with interesting content ideas and deadlines. It can be tricky to break away from something when you’re in the middle of it, so creating and scheduling your posts in advance will give you a chance to focus – and make sure you don’t forget to post!

Scheduling posts for key times of the day, when people are most likely to be checking their phones or social media accounts, will help you reach a wider audience.

Mix it up

Changing the format of your social posts is also a great way to boost engagement. If you usually post a photo, try a video or a GIF, adding emojis and hashtags is also an effective way of breaking up text.

Don’t forget to change the tone, style and content of your posts when using different social media platforms. What you post on Instagram doesn’t have to be the same as what you’d post on LinkedIn.

Connect

Social media is a great way to connect and build relationships with your customers. It’s also an instant way to respond to your customers and start conversations.

It’s good to keep an eye on social media trends in your industry, to understand what people are looking for, helping you to create engaging content and remain current.

A simple way to stay connected in your industry is to reshare posts and show appreciation for your staff, customers and industry innovation.

Call to action

Attention spans are short, so adding images is a great visual way of getting your post noticed.

Now that you’ve got your customers’ attention, make sure you follow it up, give them a reason to get in touch.

Check it’s working

Take a step back and see which posts your target audience are engaging with – and to put it simply, do more of them! Posting unrelatable content will cause you to lose followers.

There’s no denying planning, creating and posting attention-grabbing social media content takes time and experience. If it’s really not your thing, why not enlist the help of social media experts.

For a free marketing ideas session with social media experts, contact us on 01962 600 147 or email info@tlc-business.co.uk

Best Length For a Blog Post

Producing blogs is a great way to share expertise, drive traffic to your website and build engagement. If this sounds like something you want for your business, the next question people typically ask is, “what is the best length for a blog post?”

 

Getting the answer to this right is important because it has implications for SEO, engagement and more.

Before starting to write a blog, you must consider the collection factors that will influence how well your blog performs. Your audience, the structure of the post, the topic and the promotional channel are all elements that will determine the ‘perfect’ length for your blog.

You are probably now saying, “that is all great, but how many words should I write?” If so, let’s dive in deeper and determine what the best length for a blog post really is.

 

Is there a perfect length for a blog post?

You probably already knew this, but the truth is, the best length for a blog post completely varies depending on the content you are producing. Sounds like a cop out, right? But a word count does not define how meaningful (and effective) a piece of text is.

 

For example, if the topic is frequently asked about and searched for by many users online, a substantial (we’ll get on to what this actually looks like in a second) blog is ideal. Whereas, if it is a quick promotion of a service or a product you are advertising, it is best to keep it short and simple.

 

“Give us a number!” we hear you shout….

 

Blog word counts and what they are best for:

  • 50-300 words: These are short and snappy posts that tend to get more of the comments. Shorter posts are great conversation starters. They are straight-forward, and although they might not get many shares online, they are easy to read and create on a regular basis. 50-300 words are most effective for selling a product or a service and getting a reader to take a specific ‘Call to Action’ (CTA) i.e. downloading an e-book or signing up to an email list.
  • 300-600 words: These posts are the most common blogging length. They are still quick, easy to read and to the point. This length is a popular middle-ground for social media shares and engagement.
  • 750 words: This length is typically used for professional journalism, especially for newsletters. The length is great for shares on social media.
  • 1000-1600 words: This length is the most popular for blogging platforms and mostly used to address audience questions and solve someone’s problem. According to Medium, a collaborative writing platform, the ideal length for a blog is 1,600 words (or takes 7 minutes to read). A 1,600-word blog can be the perfect length as it gives the writer enough leeway to explain the chosen topic in detail, whilst also keeping the reader engaged. There is an opportunity to get lots of engagement on these posts and a high number of shares on social media. The most significant factor for this length is making sure the topic is interesting and solves a frequently experienced problem.
  • 1,600-2,500 words: The highest-ranking articles on Google are typically around this length. These posts can rank well on search engines. They help a website’s SEO by increasing the time spent on page. They can also encourage a new reader to join your mailing list to receive future insightful content. If the chosen topic is interesting to your audience and addresses a topic that readers are continuously searching around, the blog has a good shot at being a hit.

 

What is more important that blog length?

Relevance to your audience! It is irrelevant how many words your blog is, if it doesn’t address a relevant issue or topic to your target audience. We could write the most wonderfully researched 2,500 word blog on cultivating roses in a small garden, but if we are looking to engage with and build an audience of small business owners, the blog just won’t cut it.

 

So, what is the best length for your next blog post?

Well that depends on what outcome you are trying to achieve. Shorter content (at least 300 words) is the ideal blog post length if you are looking to create regular content on a wide range of topics that encourages visitors to take some form of call to action. It also makes it more practical to create on a regular and consistent basis.

 

Whereas, if you want to create a piece of content that will significantly improve your SEO and position you as an expert on that particular topic, you should consider devoting additional time to creating quality, long-form content of 1,600+ words. Less frequent posts, with deeper, more detailed content, can help you win at the SEO game.

 

All that being said, whilst we understand that having a word count target can be helpful, the bottom-line is, write what you are passionate about. Don’t focus on the length of your posts too much. It is better to produce high quality text with fewer words, rather than ‘rambling’ on for the sake of a higher word count. And with that in mind, I’ll shut up now!


To arrange a free virtual marketing ideas session with our friendly marketing team, call 01962 600 147 or email
info@tlc-business.co.uk

Top 5 Reasons to Hire a Marketing Agency

Working with a marketing agency definitely has its benefits, so we’ve put together 5 of the top reasons to outsource your marketing needs:

1) New perspective

An outsourced marketing team acts as a great sounding board for ideas and will make sure you have a consistent joined-up marketing strategy across your business. They’ll be able to suggest tried and tested methods that you may not have thought of, and help generate new creative ideas, so you can start seeing positive results quickly.

If you’ve spent years entrenched in your business, jargon and acronyms become second nature, but they can be confusing and off-putting for new customers. By working with a marketing agency, you can check everything makes sense and refocus on what is most important to grow your business.

2) More time to focus on your business

Developing a marketing strategy, planning content and delivering your strategy effectively – from lead generation and email campaigns, to researching content for your next blog – all take time.

A marketing agency can take the pressure off and do it for you, so you can save time and use your resources wisely, by focusing on the important things (that you know inside out) like running your business.

3) Save money

Although there is an initial cost, when you think about it, working with a marketing agency instead of having an in-house marketing team will soon save you money. You won’t need to spend out on salaries, benefits, training, office space, equipment, invest in the latest marketing tools or upgrade with technological advancements.

4) Expert knowledge

It’s hard to be a jack of all trades, so if you need help with telemarketing, event management, PR, copywriting, design or SEO (search engine optimisation) – hiring a marketing agency could be just what you need, as you’ll have expert knowledge and resources at your fingertips.

Working with a team of skilled passionate professionals, you’ll receive top advice across a broad spectrum of marketing.

Do you have a big event coming up, or a new product to promote, but no experience in design? With access to a designer you’ll soon have something eye-catching that appeals to your target audience.

Are you struggling to get your website to appear high up the Google search rankings?
Having SEO experts on your side will definitely help. You may find PPC (Pay-Per-Click) could also be an option worth exploring.

Are you finding your target audience isn’t engaging with your content?
Social media experts will help to get your posts noticed and copywriters can put together engaging content and help with PR.

Whatever your issue, a marketing agency will work with you to find the best solution.

5) Get results

Good marketing agencies will be committed to understanding your goals and creating a marketing strategy that delivers positive results. With access to the latest technology, they will be able to monitor campaign results and ensure the marketing strategy is working.

So whether you are looking to grow your business, appeal more to your target audience, build your brand awareness and stand out in a crowded market, or create engaging content to increase your followers – a marketing agency is well placed to do it all.

To arrange a free virtual marketing ideas session with our friendly outsourced marketing team, call 01962 600 147 or email info@tlc-business.co.uk

CamKids return to school in 2021!

 

You may already know that TLC Business supports ‘CamKids’, The Cambodian Children’s Charity. ‘CamKids’ is a development and relief organisation, dedicated to providing direct aid to disadvantaged children in Cambodia.

Last year was tough on many fronts for everybody, but we are pleased to say that ‘CamKids’ have been able to adjust and continue to provide vital help in Cambodia. In fact, they were able to reopen their schools in January 2021 after a delay from the Cambodian Government due to COVID-19!

We are pleased to say, we received a case study from one of the Students at ‘CamKids’ schools. This is his story and how the charity helps:

What your brand colours say about your business

With what can only be described as a crazy year drawing to a close now, many businesses and organisations are taking the opportunity to review their marketing and ensure it is in the best shape possible for 2021. The common thread that runs through all the visual elements of your marketing activity is your brand and your business’ or organisation’s brand colours are arguably the most prominent element of this.

Every colour has a meaning and is designed to elicit a unique emotional response, which is why selecting the right palette is crucial when building your brand. Along with your typography, tone of voice, company values and unique positioning, your brand colours will help to build a stronger identity.

If you’re in the process of building a new brand, or are simply giving your existing identity a refresh, here’s everything you need to know behind the psychology of some of the most popular colour choices.

Blue

Arguably the most popular choice in corporate design, blue is commonly associated with calmness and security; which makes it a great choice if you’re looking to evoke trust with customers. Be mindful that some shades of blue can be perceived as depressing or cold, so be sure to test a few different options.

Popular industries:

  • Tech
  • Finance
  • Health
  • Consultancy

Brand examples:

  • Dell
  • Facebook
  • Intel
  • IBM

 

 

 

 

Red

Fiery hues capture attention and instil a sense of energy, making them a popular choice for brands that want to create excitement or a warning. Red is often best used cautiously and will commonly be found on call to actions.

Popular industries:

  • Transport
  • Food Service
  • Tech
  • News

Brand examples:

  • Netflix
  • YouTube
  • KFC
  • CNN

 

 

 

 

 

Green

Green is a fresh and versatile colour that is used across a variety of industries. It typically represents the environment or growth, so you’ll generally see it used amongst brands who are connected to nature and wealth. Dark greens are associated with affluence, light greens with peace.

Popular industries:

  • Agriculture
  • Finance
  • Education
  • Food & Drink

Brand examples:

  • Holiday Inn
  • John Deere
  • Starbucks
  • Spotify

 

 

 

 

Yellow

Projecting feelings of fun and positivity, yellow is particularly useful for stimulating energy and catching a customer’s eye. The colour is now synonymous with brands like McDonalds and IKEA, and is popular choice amongst those who want to influence and boost sales.

Popular industries:

  • Retail
  • Travel
  • Logistics
  • Toys

Brand examples:

  • Hertz
  • Nikon
  • Ikea
  • Mcdonalds

Black

Encompassing power and sophistication, black has been harnessed by many luxury brands. If you want customers to feel like they’re investing in a premium product or service, it’s a great choice when used sparingly. It can even be used as a basis for imagery themes, with some brands choosing to use black and white photos across their identity to set a specific tone.

Popular industries:

  • Automotive
  • Fashion
  • Finance
  • Tech

Brand examples:

  • Apple
  • Nike
  • Uber
  • Chanel

 

 

 

 

Orange

Combining the cheer of yellow with the boldness of red, orange is a colour that is commonly associated with life and excitement. Many brands use orange for call to actions or areas of a website they want to draw attention to.

Popular industries:

  • DIY
  • Entertainment
  • Food & Drink
  • Construction

Brand examples:

  • Fanta
  • Mastercard
  • Nickelodeon
  • Soundcloud

 

 

 

 

 

Purple

Long associated with royalty, mystery and indulgence, purple is becoming increasingly popular to create a high-end appeal. Many companies use it as an accent colour in graphics or to attract attention to call to actions.

Popular industries:

  • Beauty
  • Food & Drink
  • Property
  • Tech

Brand examples:

  • Cadbury
  • Yahoo!
  • Twitch
  • Claire’s

 

 

 

 

Making a choice

While it costs next to nothing to choose a colour, making the wrong decision can cost you in the long run. Ultimately, the best brand colours for you are the ones that fit with your target audience and business values. It’s a difficult task – and one not to take lightly. But that’s where we can help!

At TLC, we deliver creative solutions that have a big impact. Get in touch today to find out how we can ensure your brand colours become one of your biggest assets. Call us on 01962 600147 or email info@tlc-business.co.uk for a chat and some fresh ideas.

Marketing: 5 ways to make the most of working from home

We all have them – those tasks that you never quite have the time to complete because they’re always getting pushed down the to-do list. That is until now…

If lockdown has freed up some of your time, now is the perfect opportunity to give your business a marketing spring clean and make constructive use of the new ‘normal’. Here’s how.

Take your business digital

You may have embraced working from home – but have you made it work for you? Organisations big and small have been adapting their usual offering, with many going virtual to ensure they can still provide a level of service to customers. Some have taken smaller measures and are embracing what social media can do to connect them with new and existing customers, for example, while others have completely flipped their services to fit the digital space.

Here at TLC, many of our campaigns are managed and implemented digitally already, but we’ve also recently gone a step further by switching the delivery of our Marketing Ideas Sessions over to Zoom video calls. You can book your free slot with us here!

Review your marketing strategy

Creating content, executing campaigns and making your way through your marketing plan is all well and good – but only if it’s generating results. Ideally, you should be reviewing your marketing strategy on a regular basis in order to identify what could be tweaked to encourage more bang for your marketing buck.

Some key areas to review are:

  • Email marketing
  • Social media
  • Paid advertising
  • Conversion rates
  • Google Analytics

So that you can continue to monitor performance consistently, set up reports to monitor conversions (sales, enquiries etc.) in line with individual campaigns. Google Data Studio can help.

Audit your website

In a world where Google’s increasingly stringent requirements can make it difficult to keep up with rules and guidelines, you want to make sure you’re doing all you can to maximise the benefits of your website. An audit will allow you to identify if your website is optimised to achieve your business goals and what areas could be improved upon.

HubSpot’s Website Grader is a great free tool that can help you with your initial assessment and will grade your site on various criteria, including:

  • Website performance – page speed, browser caching, image sizes etc.
  • Mobile optimisation – font sizes, responsiveness and tap targets
  • SEO metrics – meta data, permission to index etc.
  • Security – HTTPS and javascript libraries

Another useful tool is Google Search Console, which helps you to:

  • Confirm that Google can find your site
  • Fix indexing problems
  • Review search traffic
  • Troubleshoot errors
  • Identify backlink sources

Upskill your team

If you’re one of the hundreds of thousands of businesses to sign up to the government’s newly-introduced Coronavirus Job Retention Scheme – or your employees simply find they have more time on their hands during lockdown – consider ways in which you can upskill your team and boost their knowledge.

There are plenty of eLearning courses available for industries of all shapes and sizes, varying from free 20-minute how-to videos to longer, recognised qualifications. Taking the time now to get your employees up-to-scratch will pay dividends in the long-term.

Get involved with local initiatives

Very few companies prioritise community work but demonstrating the conscientious side of your business is actually a simple and effective way to strengthen your brand. Those that do so are more likely to win customer loyalty and even attract talent.

Whether you fundraise for local food banks or the NHS, or even get involved with a volunteer scheme to deliver medication and essentials to vulnerable members of the community, your actions will have a lasting positive impact for months to come.

By using your time wisely, you can ensure your business stays connected and relevant for when life returns to normal. If you’re looking for some help and advice on how to get on top of your marketing whilst working from home, give the TLC team a call on 01962 600147 or email info@tlc-business.co.uk.

Annual ‘Marketing for SMEs’ event enjoys a great turnout

TLC Business Winchester Marketing for SMEs seminar
The team at TLC Business extends its gratitude to the guests who attended our ‘Marketing for SMEs’ event on Thursday 13th February at Holiday Inn Winchester. We hope we achieved our aim and created a useful and enjoyable session full of pointers to help you improve your marketing in 2020.

During the event, TLC Business’ Managing Director, Josh Spencer, presented the latest marketing trends SMEs can use to help increase enquires and grow their businesses. Josh touched upon topics such as effective use of social media for SMEs, changes to SEO and how to rank in search engines, and why remarketing should not be overlooked as a conversion strategy.
 
We saw SMEs from across Hampshire and beyond, from a diverse range of sectors, attend the event with a view to discover how their marketing can be improved in 2020. Sectors included accountancy, IT, PCB assembly, marine engineering, and insurance.
 
If you missed this year’s seminar and would like more information on future events including our free marketing ideas sessions, let us know by emailing Sophie at sophiewells@tlc-business.co.uk or give us a call on 01962 600 147.