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10 years of Twitter and some interesting facts that will blow your mind

Did you know that one of the early names considered for the platform was “Friendstalker”? We’re not so sure how successful the network would have been with that name or even if it would reach its 10th birthday; but, having done so and…

Technology shifts and their impact on content marketers

            With technology continually evolving, content marketers need to ensure that they stay on top of the trends and technologies that will influence their audiences and marketing channels…

TLC's Campaigns of the Month

With the New Year now gone and Easter on the horizon, it is a good time to review how some of the bigger brands have been boosting their marketing in early 2016 (or end of Dec 15 in one case!). Whose campaigns have stood out and why? We’re…

Facebook celebrates its 12th birthday, but will brands be celebrating in the future?

Facebook celebrates its 12th birthday, but will brands be celebrating in the future? Last Thursday marked Facebook's 12th birthday, and they were kind enough to let us users be a part of it with their ‘Friends Day’ video experience! The…

#MarketingTitbits - Google's Guidelines, Instagram Changes, Original Logos

1. 12 practical content tips from Google’s Page Quality guidelines During November last year, Google released a series of Page Quality rating guidelines for website owners, based on Google’s approximation of the highest and lowest quality…

#MarketingTitbits - 2016 Business Trends, 10 New Year's Resolutions, #Twitter10K

1. 2016 trends: what will impact your business this year New Year, new business? Marketing Week has put together a list of key issues to keep an eye out for in 2016. Other than pricing, will brands find something new to go to war on? Mobile…

#MarketingTitbits - CES 2016, Social Media 2016, Year Of The Reviews

1. Five learnings for marketers from CES 2016 The Consumer Electronics Show hit Las Vegas last week, and it gave us marketers a chance to search out those innovative ideas for the year ahead. The Global Chief Strategy Officer at Initiative,…

#MarketingTitbits - Coca-Cola's Marketing, YouTube's Viral Moments, Brands Colours

1. How Coca-Cola overhauled its marketing in 2015 From its ‘single brand’ strategy to lower calorie, flavoured products, Coca-Cola are determined to keep up with changing consumer tastes. Back in March this year, the soft drinks company…

CamKids 2015 Update

As you may already know, TLC Business support ‘CamKids’ – The Cambodian Children’s Charity, and this week we received our Child Sponsorship Annual Update. We sponsor a young girl called Sreylim who is now 15, and is about to go…

#MarketingTitbits - Aldi's Christmas Campaign, Marketing Moments, Periscope For Business

1. Aldi’s ‘agile’ Christmas campaign wins first round of Christmas ad battle With just 3 weeks to go until Christmas, Aldi has definitely run the most effective festive campaign of 2015, adopting an agile approach and social engagement…

#MarketingTitbits - Influential Brands, Marketing Predictions, Success Advice

1. Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands Surprisingly, it beat the likes of Amazon and Google in a new poll by The Guardian, subsequently being named the UK’s most influential brand –…

What SMEs need to know for effective marketing in 2016 – seminar summary

Last week, TLC Business held our annual marketing seminar at The Mayflower Theatre in Southampton, but with a slight twist. We teamed up with Simon Harmer and his company Blown Away to deliver an inspirational session for businesses looking…

#MarketingTitbits - #ManOnTheMoon Launch, Retro Christmas Ads, Google+ Social Publishing

1. John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch The latest John Lewis Christmas ad, #ManOnTheMoon, appears to have generated an increase in the most important metric for any marketing campaign – sales.…

#MarketingTitbits - The Economist, Social Media Hacks, Brands For Millennials

1. How The Economist injected digital into a 172-year-old magazine The 172-year-old publication, The Economist, has recently embraced digital technology, with help from Iain Noakes, The Economist’s Global Digital Acquisition Journey and Performance…

#MarketingTitbits - John Lewis' Christmas Ad, Google Analytics, Marketing Predictions

1. Is John Lewis playing with fire with its annual Christmas advert? With the combination of John Lewis Christmas ads being the second most shared of all time, will #ManOnTheMoon be another unqualified success? According to BrandWatch, the…