Blog

Latest news & updates

A beginner’s guide to keyword research

Keywords form the cornerstone of any SEO strategy. So whether you’re writing a blog post, or putting together your homepage text, identifying the right keyword to optimise a page is an essential part of attracting the right types of visitors…

Social Media Marketing in the General Election

A week on from the June General Election and Britain’s political future is facing fresh uncertainty. What was meant to be a clear win for the Conservatives, turned into one of the most surprising and memorable elections to date, with the Conservatives…

Facebook takes its fight against fake news to UK newspapers

If you’re partial to acquiring your news in a print format, you may have noticed something a little different about your newspaper this morning. That’s because from yesterday (Monday 8th May) Facebook will be rolling out ads in several of…

How to Make Your Website Responsive on Mobile

No matter how big or small your business is, it’s important that your website is responsive across all devices, especially mobile. A recent survey found that 88% of consumers who search for a local business on a mobile device call or go to…

Spring Budget 2017: What Marketers Need to Know

Phillip Hammond delivered his first Budget as Chancellor last week. Whilst it was perceived as being a fairly lacklustre affair by many, there were elements that had a relevance to marketers. From education to technology, here are some of the…

How to Provide Great Customer Service through Social Media

Social media is changing the way we interact with customers, and it’s no longer just about whose posts get the most retweets or who has the most followers. An estimated 67% of consumers now use social media for customer service, and this…

How to Increase your Email Open Rate

Millions of emails are sent out and read every day, and it’s estimated that over a third of the world’s population will be using email by 2019. However, with UK businesses only achieving an average open rate of 24.7% last year, it just goes…

5 Things that Mattered this week in Marketing #MarketingMoments

As always, it’s been another busy week in the world of marketing. Here we’ve summed up the top 5 marketing stories to keep you up-to-date on the latest news and views in the industry. 1.Netflix and YouTube enter top 10 best brands list…

5 Things That Mattered Last Week in Marketing #MarketingMoments

As always, last week was another busy one in the world of marketing. Here we’ve summed up the top 5 marketing stories to keep you up to date on the latest news in the industry. 1.Marketing budgets stay strong for 2017 despite growing uncertainty…

Digital Marketing Trends to watch out for in 2017

With 2016 but a distant memory, 2017 is now in full swing. We are certain it is going to be another exciting and unpredictable year...and that is just for digital marketing.  From chatbots to video marketing, with lots in between, the industry…

TLC Business Marketing Lunch-11 tips to get more from your marketing in 2017

With 2017 just around the corner, it was time to host our annual Marketing Lunch. This year’s event took place at the Southampton Science Park in the Innovation Centre and we welcomed over 20 local businesses for a jam-packed session. The…

US Election: How Trump and Clinton embraced Social Media in the race to the White House

After a year of campaigning, Americans finally took to the polling station this week to vote. What came as a shock to many was also a cause of celebration for others, as Donald Trump sealed an unlikely victory to become the 45th President of…

Saying Goodbye to Vine: 5 Times Marketers got it Right

Twitter announced last week that it will be shutting down its much loved 6 second video app Vine over the coming months. Vine was purchased by the company back in 2012 for a reported $30 million. The shock announcement, which sent fans into…

Businesses have finally landed a place on Instagram

The world’s leading photo-sharing app has announced a new feature that we’ve all been waiting for – company pages! Instagram previewed the new profiles and tools for businesses earlier in the month, and they will soon be available to…

RE: Tips for increasing your email opens

Did you know that you have fewer than 5 seconds to convince a recipient to open an email? When it comes to email marketing, enticing your audience to engage with your email is a common struggle, and with a bland subject line, your chances of…