International Women’s Day at TLC Business

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Women in marketing. Women who make things happen. 

Every year on International Women’s Day (8th of March), organisations around the world pause to recognise the achievements, resilience and impact of women across every industry. It’s a chance to celebrate progress, recognise contributions and continue building workplaces where people feel supported to grow and succeed. 

At TLC Business, marketing is powered by people, and we’re proud that our team is made up of talented women who bring creativity, strategy and care to everything they do. From shaping ideas to delivering results, they keep the wheels turning for our clients every single day. 

This year, we’re shining a spotlight on the women behind the work – the planners, creators and collaborators who make TLC what it is. 

Meet the women of TLC Business

 

Shannon Dumper — Marketing Director 

Having been part of TLC for over 10 years, Shannon began her journey as an apprentice and has worked her way up to Marketing Director. She now oversees overall marketing strategy across clients, helping shape long-term direction, reviewing performance and guiding the team to ensure campaigns are purposeful, consistent and results-driven. 

“I started at TLC as a 17‑year‑old apprentice, and in many ways I’ve grown up here. The journey from those early days to my role now has shaped so much of who I am, both professionally and personally. Today I get to help steer client strategy and make sure everything we create has real purpose and impact. And after all these years, it’s the people, the clients who trust us and the team who lift each other up – that make TLC what it is.” 

 

Abbie Beaumont — Marketing Manager 

Abbie manages the day-to-day delivery of campaigns, coordinating projects, timelines and communication across the team. She ensures work flows smoothly from planning to completion and that every client receives consistent support. 

“I oversee the day-to-day running of campaigns, keeping everything organised and making sure deadlines are met without compromising quality. I love working at TLC because we’re trusted to take ownership, and it’s rewarding seeing projects come together successfully.” 

 

Anna McLeod — Marketing Director 

Also with TLC for over 10 years, Anna works closely with businesses to understand their objectives and translate them into clear, structured marketing plans. She focuses on building strong relationships with clients while helping them feel confident about their direction and growth. 

“My role is about turning business objectives into practical marketing direction and helping clients feel confident in their plans. Over the years, TLC has always felt collaborative and supportive, it’s a place where relationships really matter.” 

 

Shadie Elyaei — Senior Graphic Designer 

With over 5 years at TLC, Shadie creates visual assets across digital and print, developing concepts into polished designs that align with each client’s brand and message. She works closely with the marketing team to ensure visuals strengthen campaign impact. 

“I take concepts and turn them into visuals that connect with people and support the message behind a campaign. Over the past five years I’ve really grown as a designer here, the team trusts your creativity and supports your ideas.” 

 

Holly Forsyth — Marketing Executive 

Holly plans and delivers campaigns that help clients grow, collaborating closely with colleagues to bring ideas to life and maintain strong relationships with businesses. 

“Being a Marketing Executive at TLC means turning ideas into campaigns that genuinely help our clients grow — and doing it within a supportive, collaborative team where everyone is encouraged to be themselves. Feeling valued makes a real difference and I’m proud to be part of TLC this International Women’s Day.” 

 

Ashleigh Page — Marketing Assistant 

Ashleigh supports multiple areas of the team, assisting with research, scheduling and campaign preparation. She helps ensure projects stay organised behind the scenes and that nothing gets overlooked during busy periods. 

“I help keep campaigns organised, from scheduling content to supporting the team wherever needed. What it means to work at TLC is learning every day, people always make time to explain things and help you develop.” 

 

Caroline Esmenjaud — Senior Graphic Designer

Caroline designs brand materials, campaign graphics and marketing assets that maintain consistency while keeping content engaging. She balances creativity with attention to detail so visuals remain both attractive and effective. 

“My role focuses on creating designs that communicate clearly and represent our clients professionally across different platforms. At TLC, creativity is encouraged and feedback is collaborative, which makes the design process enjoyable.” 

 

Emily O’Brien — Marketing Executive 

Emily works across content creation and campaign delivery, helping businesses maintain a strong presence across platforms while ensuring messaging remains clear and consistent. She particularly enjoys creating LinkedIn campaigns for clients and analysing performance reports to understand what’s working and how results can be improved. 

“My role involves planning content, managing activity and making sure campaigns run smoothly across platforms. I’ve been at TLC for just over a year and have loved every minute. I enjoy working here because your ideas are welcomed and you really feel part of the bigger picture.” 

Celebrating women — today and every day 

International Women’s Day is about recognition, but also appreciation — and at TLC Business we’re grateful every day for the talent, dedication and creativity of the women who make our work possible. 

Happy International Women’s Day from TLC Business! 

Caps off to Shadie, our MA graduate!

This week, we’re celebrating a very special milestone for one of our team members here at TLC. A huge congratulations to our Graphic Designer, Shadie Elyaei, on graduating with an MA in Graphic Design & Typography from Cambridge School of Art (ARU)!

Shadie’s route into design wasn’t the most traditional. She first studied architecture before discovering her interest in graphics and type, a move led by her love for visual communication and problem-solving through design.

Alongside her studies, Shadie continued working with us here at TLC while also balancing parenthood, a challenge that required commitment, late evenings and a lot of perseverance. With support from her family, friends and lecturers, she reached the finish line.

In her own words:

“To anyone wondering if you can pivot, parent, work and learn all at once: you can. It might not be pretty, but it’s possible.”

A huge well done from all of us here at TLC, Shadie. We’re incredibly proud to have you on our team!

The TLC Business Christmas Celebrations

The TLC Business team ushered in the festive period at the enchanting Lainston House, indulging in a delightfully un-festive meal. Amidst lively conversations and laughter, we delved into the joy of Secret Santa and taking part in a questionable game of Cards Against Humanity.

A big thanks to Lainston House for orchestrating a magical Christmas night – their staff’s dedication made it a special evening.

TLC Team Day Out

After tucking into some delicious burgers at 7Bone, the TLC team transformed into world-class detectives and headed over to Locked in a Room Southampton to solve the mystery surrounding the disappearance of Professor S. Pottenger. After enjoying the experience so much last time, the team wanted to try their hands at solving the harder challenge. This time, we split into 3 different groups (The Winners, The Real Winners, and The Actual Winners) and went head-to-head in the Parallax rooms.

Despite the successful escape rate being just 50%, all 3 teams managed to escape within the hour! We all came out feeling like winners – especially ‘The Actual Winners’ team – who really did win… The subject is still a sore point for the other two teams!

We’d like to thank 7Bone and Locked in a Room Southampton for making our team day out so fun, we thoroughly enjoyed our experience! Now we are turning our thoughts as to what to do next time, any ideas?

The Greatest Scientists Solving a Great Mystery

On Monday, the TLC team visited ‘Locked in a Room’ in Southampton. We split into 2 groups and put our greatest scientific minds together to solve the greatest mystery – the kidnapping of Professor Samuel Pottenger!

Although both teams were extremely strategic (and competitive), the ‘A team’ beat the ‘Josh’ team by a minute! Both teams escaped within the hour and Pottenger’s research was saved after all.

TLC’s Return To Laser Tag

Yesterday, the TLC team met at a top-secret, undisclosed location in Hampshire to settle old scores and resume our annual laser tag shenanigans.

While we can’t disclose which team came out on top (it’s still raw and currently in review), we had a great time and can thoroughly recommend New Forest Activities in Beaulieu.

We all took it very seriously, as you can see…

Advantages of working remotely

This remote working has its perks! Caroline, our Senior Graphic Designer, has been working from France the last few weeks. Not a bad view!

TLC Complete the Tree Top Challenge!

Team TLC recently met for a day of fun and adventure at Go Ape, situated in the beautiful Itchen Valley Country Park. Following a safety briefing, the team set off along the high ropes, swinging, climbing and zip-lining between the trees! We then tucked into a delicious BBQ lunch in the sun. Recharged and raring to go, we then took part in an outdoor escape room that saw us work together to solve puzzles and riddles to save a monkey, who had been kidnapped by poachers. We all had a great time, meeting face-to-face once again and we were over the moon to hold the record for the fastest escape room time!

Team TLC try archery!

Team TLC met for the first time since July to practice some Covid-secure archery and axe throwing with Insight Activities at a beautiful woodland in Fordingbridge. After safety briefings and instructions, the Team set off to try and hit the targets using bows, axes, and even crossbows! Luckily, no one got an arrow to the knee and it was a great day out, with the team getting to speak face-to-face and meet our newest member Filip!