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#MarketingTitbits - Gmail, Google, Vine

1. Gmail offers unsubscribe link and the world of email marketing comes to an end If you send emails out to your database on a regular basis, this might be one for you to read. As you may already know, if you receive what feels like millions…
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How to use image-based social media channels for your business

As the old saying goes, “a picture is worth a thousand words”, perhaps this is why so many companies today have adopted platforms like Instagram, Pinterest and Snapchat to promote their brand. If you are using social media channels on a…
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#MarketingTitbits - Obama, Growth Vouchers, DHL

1. Obama goes between two ferns with Zach Galifiankis 'Between Two Ferns', with Zach Galifiankis, is a series of videos shown on the Funny or Die website. In each episode he conducts an interview with a celebrity between two potted ferns. His…
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#MarketingTitbits - Budget 2014, content marketing, Growth Vouchers

1. Budget 2014: the key marketing takeaways Less than two weeks ago the Chancellor George Osborne delivered the 2014 budget. The statement nodded heavily towards businesses and pensioners and Marketing Week have written an article highlighting…
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#MarketingTitbits - entrepreneurs, branding, Pepsi

1. Insights from the world’s best social entrepreneurs There is a new type of entrepreneur emerging, one who see business as a way to fight poverty and focus on developing products that the third of the global population who live on less…
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LinkedIn Changes: April 2014

Since its launch in May 2003, LinkedIn has become an essential tool for business professionals and companies. As well as being a networking tool and virtual CV for users, the Company Pages have developed hugely over the years and now enable…
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#MarketingTitbits - Lego, blogging, Marc Jacobs

1. Lego to co-create marketing campaign with UK fansLego is calling upon all UK fans to help create a marketing campaign by suggesting new product ideas for a global market. Lego’s head of global community co-creation said despite the fact…
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#MarketingTitbits - Tesco, Steve Jobs and Twitter

1. Tesco buys into big data to make marketing more personalised In a bid to make their marketing more personalised and improve Clubcard loyalty programmes, Tesco’s subsidiary Dunnhumby, have purchased big data technology firm Sociomantic.…
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#MarketingTitbits - John Lewis, Easters & awards

1. John Lewis' 150th anniversary marketing campaign Founded in 1864, John Lewis has become one of the most popular department stores in the UK and what better way to celebrate their 150th anniversary than be awarded for the 15th year running…
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#MarketingTitbits - words, Apple, John Lewis

1. Words that people frequently get wrong Sometimes grammar can be tricky and getting the wrong words in the wrong place can get your writing instantly discredited by the reader. Despite the use of spelling and grammar checkers as standard…
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#MarketingTitbits - Twitter, Ribena, Innocent

1. Like it or not, you’ll have Twitter’s new profile by May 28th Last month, Twitter announced that they will be updating the Twitter profile design. It's true that the new design bears more than a passing resemblance to Facebook, but like…
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Growth Vouchers - up to £2000 match funding!

Growth Vouchers were first announced by the Chancellor in the 2013 budget. The drive behind them is designed to help SMEs access the advice they need to help them grow. The businesses that participate will be allocated a voucher up to the…
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#MarketingTitbits - Canon, sexist ads, Waitrose

1. Canon’s marketing strategy: capture moments that count Canon, the Japanese multinational corporation known for selling cameras and photography equipment, have a new message for their online customer base. They say that everyone can do…
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The importance of implementing a marketing strategy in your business

“Strategy is not the consequence of planning, but the opposite: its starting point.” ― Henry Mintzberg (academic and author) With 50% of new businesses failing in their first year, the excitement of jumping in head first and growing…
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#MarketingTitbits - Google, social media, quotes

1. Study says that Google is now the world’s most valuable brand For the last few years, Apple has been credited as the world’s most valuable brand. Their place in the number one spot has been envied and aspired to by many, but none more…
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