New Year’s resolutions you should make for your business in 2024

Happy New Year! We hope you had a lovely festive time with your friends and family.

Now the New Year has officially begun, it’s time to knuckle down and make some New Year’s resolutions to help your business thrive in 2024.

Here are our top marketing New Year’s resolutions for 2024:


Spend time on lead generation

Kick off the New Year positively focusing on driving your business forwards. Spending time making new leads is a great way to secure new business and get off to a strong start.

Craft compelling email campaigns to reach a wider audience and use direct messaging on social media platforms to provide a more personal way to connect with people. If you need support, our expert team is always happy to help turn your plan into a reality!


Post more on socials

Sharing regular posts on social media will be really important to get noticed in 2024. As we covered in our last blog, many businesses will be looking to build on their social ecommerce.

You may even want to explore new platforms that are popular with your target audience, (it is a New Year after all, what better time to try new things?!)

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Offer irresistible deals

Many people will have overspent over Christmas, so offering fantastic New Year’s deals will be a good way to attract customers.

Incentivising customers to spend more with personalised offers, and upselling where possible, will be a good way to generate some additional revenue.


Reward loyalty

It’s not all about trying to gain new business, keeping your existing customers happy is vital too. Don’t forget to reward loyalty, offering personalised discounts and exclusive offers to thank your existing customers and keep them coming back for more.


Prioritise SEO

SEO (Search Engine Optimisation) is ever-evolving and staying on top of the latest trends and best practices is essential. Aim to improve your website’s SEO to increase visibility and drive more organic traffic.

For businesses with a physical presence, local SEO is crucial. Make a point to optimise your online presence for local searches to attract customers in your area.

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Invest in content marketing

High-quality relevant content is key for engaging your audience and enhancing your SEO.

We recommend sharing relevant blogs and case studies, to build brand authority. Plus  creating editorial features and advertorials for recognised industry publications, to boost your brand presence.


Positive customer experience

Create a smooth customer journey, making sure each interaction with your brand is positive, mobile optimisation is key to this. With the increasing use of smartphones, your marketing content must be mobile-friendly. Make sure your website, emails and any digital content are optimised for mobile devices to provide a user-friendly experience.

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If you want to get your marketing off to a great start in 2024, our team is happy to help! Which New Year’s resolutions will you be making today?

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email