The new era of Sustainability Marketing

Sustainability is making big waves in all industries and we have to make sure it extends into your marketing too.

Don’t forget to shout about your sustainable successes and the impact you are making!

 

Shout about your efforts

By highlighting the positive impacts your business is making, not only informs your customers, but strengthens your brand image.

We find transparent and effective communication builds credibility and will help to attract the growing number of eco-conscious consumers.

 

Making an impact

To stay relevant, it’s vital to understand the initiatives that are currently making an impact. Whether your efforts are big or small, sharing your current efforts, and your sustainable targets for the future, will help you stand out.

Sustainable areas that are currently turning heads are:

Company-wide initiatives:

  • Investing in renewable energy
  • Using eco-friendly packaging: embracing recyclable, reusable, biodegradable and compostable packaging
  • Cutting out single-use plastics
  • Improving supply chain: Carefully selecting local suppliers, using fewer shipments and smaller vehicles to reduce the carbon footprint
  • Ranging energy-efficient products
  • Driving innovation in sustainability
  • Adopting the latest sustainable features
  • Reducing waste

Internal improvements:

  • Switching to hybrid or electric company cars
  • Recycling, reusing and reducing waste
  • Investing in sustainable training to raise awareness for a greener future
  • Opting for energy-efficient equipment
  • Supporting local environmental initiatives or charities

Free photo group of businesspeople making plans on energy saving at workplace

Promoting sustainability

Digital transition

Sharing your content online will massively help to reduce your paper consumption and make sure you are taking a more eco-friendly approach.

 

Share success on socials

Use social media platforms to share your sustainability achievements and accreditations with a wider audience.

 

Personalised campaigns

Traditional marketing methods, such as mass mailings, can generate large quantities of printed materials that may go unread or be discarded. Personalised campaigns will not only be more engaging, but reduce waste.

Free photo woman picking up the mail

Avoid greenwashing

Greenwashing is a term that was coined as early as the 1980’s – meaning to exaggerate your commitment to sustainability.

Find the right balance in your messaging, it’s a good idea to focus on genuine impactful initiatives.

 

Collaborate for wider impact

Collaborate with influencers and charities to help spread the message of sustainability to a wider audience.

 

Reusable promo material

For printed promo material, like banners, it’s best to make sure it’s reusable. Remember to meticulously proofread before going to print, getting a fresh pair of eyes to look at it will help to avoid any costly mistakes and unnecessary waste.

Free photo front view man with wooden blocks

Celebrate your successes

No matter how big or small your sustainability successes are, celebrate them. Let your customers know about the positive impacts you’re making and future-proof your business.

 

For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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