How to engage your audience using Interactive Content

Digital marketing is constantly changing and interactive content is the perfect way to engage your audience in real-time.

It’s not just about talking to your audience anymore; it’s about inviting them to join the conversation and be part of the action.

Let’s delve into the the most popular ways businesses are interacting with their audience:

1) Polls and Surveys

Polls and surveys are all about sparking conversations and showing your audience that their voices matter.

Want to know what your audience really thinks? Create a poll or survey and watch as their opinions and insights pour in. You’ll be able to understand what they think and capture some valuable data along the way.

2) Quizzes

Quizzes are a fun way to engage with your audience. Who doesn’t love a good quiz after all?

Whether it’s testing their knowledge, personality, or trivia skills, quizzes invite audiences to join in and you get to show off a bit of brand personality.

3) Live Q&A Sessions

Inviting your audience to join you in real-time is engaging and has an authenticity that no pre-recorded video can match.

Whether it’s answering burning questions, sharing behind-the-scenes stories, or simply having a chat, live Q&A sessions are a great way to build a connection with your audience.

4) GIFs

GIFs have emerged as a powerful tool in interactive marketing for capturing attention, sharing emotions, actions and messages in an expressive, visually captivating way.

Whether you’re using them in social media posts or email campaigns, GIFs have proven to be versatile and impactful across various marketing channels.

They are easy to share, enhance engagement, increase brand visibility and leave a lasting impression on your target audience.

5) Viral posts

Whether it’s a funny meme, an inspiring story, or a thought-provoking video, viral posts have the potential to reach a wide audience and generate buzz around your brand.

Creating shareable content that resonates with your audience is key to driving brand visibility and engagement.

6) Video

Video content will keep your viewers on your page for longer. It’s a great way to get your message across clearly, and featuring staff members will make your brand more personable and relatable.

7) Augmented Reality (AR) Experiences

AR (Augmented Reality) technology lets users interact with virtual objects overlaid onto the real world using their smartphones or other devices. Whether it’s trying on virtual clothing, or visualising furniture in their home, AR experiences offer an immersive brand experience and provide a unique and memorable way to engage with your audience.

8) Interactive calculators

Offering interactive calculators on your website can be a game-changer for engaging your audience. You could use it to calculate how much they would save by switching to your brand. It keeps users engaged on your site for longer periods, increasing the chances of conversion.

9) Community building

Many successful businesses have built a strong community around their brand. Sharing insightful information and helpful advice to build a supportive environment for their followers, whilst increasing engagement and loyalty.

To find new ways to engage your audience, sign up for our free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email