By Shannon – Marketing Director, TLC Business Search is changing fast. Not gradually. Not quietly. But fundamentally. Between AI-powered search results, voice assistants and platforms like Google and LinkedIn prioritising answers over keywords, businesses can no longer rely on “old SEO” alone. This is where AEO (Answer Engine Optimisation) comes in and why AI is […]
Women in marketing. Women who make things happen. Every year on International Women’s Day (8th of March), organisations around the world pause to recognise the achievements, resilience and impact of women across every industry. It’s a chance to celebrate progress, recognise contributions and continue building workplaces where people feel supported to grow and succeed. At TLC Business, marketing is powered by […]
By Holly – Marketing Executive, TLC Business LinkedIn has evolved from a predictable space for company updates and job posts into one of the most competitive organic B2B marketing channels. Many businesses are investing more time into the platform than ever before, but not always seeing meaningful results. The opportunity is still there, but success […]
We believe meaningful impact goes beyond the work we do every day. One of the causes close to our hearts is our continued support of CamKids, The Cambodian Children’s Charity — a school community dedicated to giving children access to education, safety and opportunity. The latest update from the Friends Grade 1A class for the […]
This week, we’re celebrating a very special milestone for one of our team members here at TLC. A huge congratulations to our Graphic Designer, Shadie Elyaei, on graduating with an MA in Graphic Design & Typography from Cambridge School of Art (ARU)! Shadie’s route into design wasn’t the most traditional. She first studied architecture before […]
Artificial intelligence (AI) is no longer just the reserve of global giants like Amazon, Google, or Coca-Cola. Today, it’s an accessible, affordable and incredibly powerful tool for small businesses too. But with new technology often comes hesitation. Many business owners worry AI might be too complex, too expensive or might even replace the human touch […]
Email marketing remains one of the most effective ways to connect with your audience, nurture leads, and drive conversions. But with inboxes more crowded than ever, how can you ensure your emails stand out? Whether you’re new to email marketing or looking to refine your approach, these simple steps will help you get it right. […]
If you run a small or medium-sized business, you already know how important marketing is for getting your name out there, attracting customers, and staying ahead of the competition. But let’s be honest – marketing takes time, expertise, and a whole lot of effort. Maybe you’ve been trying to juggle it yourself, or you have […]
With one of the biggest promotional events of the year, Black Friday, just around the corner, Friday 29th November 2024 is a great opportunity for businesses to gain attention and boost sales. But with it being one of the noisiest times in the marketing world, how do you get noticed? Build Anticipation Early Get ahead […]
The wait is over … after the fantastic response to our blog last year, here’s your go-to guide for the key dates of 2025 to help shape your marketing plans. Whether it’s big promotional times of the year, or time to focus on wellbeing, this guide is packed with ideas to inspire your campaigns. Key […]