The countdown to Christmas is well and truly on – Christmas lights and decorations are up, festive songs are playing on the radio – so now is the time to spread the Christmas cheer through your marketing. To help you get started, here are some key dos and don’ts to keep in mind when planning […]
Choosing to rebrand is a big call and you’ve got to make sure it’s worth the investment. So in this blog, we’ll look at the top reasons businesses choose to rebrand, what you should consider and the key benefits: Top reasons why businesses choose to rebrand Outdated brand image Rebranding is often a strategic […]
If you look hard enough, you’ll find there’s a national day for almost everything! Instead of a paint by numbers approach to marketing, where you try to tenuously link all the national days in the calendar to your business, avoid the temptation to create marketing for the sake of it. You’ll actually lose people’s interest, […]
Personalised marketing can make the difference between your customer engaging with your brand, or not. Here are some of the top 7 reasons why personalisation is so important in the current world of marketing: 1) Prevent content fatigue With 333 billion emails sent worldwide in 2022, it will come as no surprise that people […]
If you’re looking to upgrade your website, or create a new one from scratch – we’ve put together some top tips to make your website stand out and grab people’s attention – for all the right reasons! But don’t stress, if you want support creating web content, our talented graphic designers and copywriters are always […]
In our last blog, we touched on how visual content will really make your message stick in people’s minds. So now we’ll share some top tips on how to use videos successfully, to get people talking about your business: First impressions count! It’s essential to capture your audience’s attention in the first few […]
It’s no secret that many people are short on time and are already trying to cram too much into their hectic schedules. That’s why it’s essential to make your marketing work for busy people on the move. We’ve put together some top tips for how to grab your audience’s attention – and if you’re struggling […]
Have you got an event coming up, but are unsure where to start when it comes to promoting it? As marketing experts, we’ve put together the ultimate checklist to help you successfully promote your event. If you get stuck, we’re always happy to help: 1) Target the right marketing channels Before you start promoting […]
Deciding whether to invest in Pay-Per-Click, known as PPC advertising, is a big decision! To help you decide whether to take the plunge, we’ve put together the key advantages and disadvantages of using PPC. But first, you might be wondering what PPC is, or what it involves: What is PPC? PPC (Pay-Per-Click) is a […]
Don’t leave finding the right CMS (Content Management System) platform for your website down to chance. It’s an important decision that will impact your website’s performance, plus how easy it is to use and scale up in the future! What is a CMS platform? CMS (Content Management System) is software that helps people create […]