The power of personalised marketing

Personalised marketing can make the difference between your customer engaging with your brand, or not.

Here are some of the top 7 reasons why personalisation is so important in the current world of marketing:


1) Prevent content fatigue

With 333 billion emails sent worldwide in 2022, it will come as no surprise that people get bombarded with tons of mass mail outs and copy and pasted generic messages on a daily basis.

Personalising your marketing will make sure instead of being an annoyance, the content your customers receive is relevant and welcomed. It will reduce the chance of them tuning out or becoming overwhelmed, especially as emails sent worldwide are expected to rise to 392.5 billion by 2026!


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2) Increase engagement

With so many ways to get to know your customers’ likes and dislikes from their purchase histories to online behaviour, there’s really no excuse not to tailor your marketing.

When marketing messages are tailored to your customers’ individual needs or behaviours, they’re likely to engage much more.


3) Better customer experience

Offering tailored promotions and deals is a great way to grab your customer’s attention. Giving them more of what they want will definitely improve their customer experience.

Another top tip is it’s always best to address your existing customers by their name, so you are speaking directly to them.


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4) Higher ROI

Personalisation can lead to a better return on marketing investments. By targeting specific segments of your audience with messages that they find relevant, there’s a greater chance they’ll take the desired action, whether it’s making a purchase, signing up for a newsletter, or another form of engagement.


5) Build brand loyalty & a good reputation

Nearly two thirds of people (62%) would stray from a brand if it delivered non-personalised content, Statista’s recent survey finds.

By only delivering relevant messages, your customers will feel valued and understood, which will not only enhance loyalty, but also build trust and boost your reputation.


6) Stay competitive

As more brands recognise the value of personalisation, those that don’t adapt may find themselves at a disadvantage.

Customers have come to expect a personalised experience and companies that don’t deliver will be left behind.


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7) Enhance cross-selling and up-selling opportunities

When you understand a customer’s preferences and purchasing behaviour, you’re in a better position to recommend complementary or premium products and boost your sales.

If you need support personalising your content, our experienced marketing team is always here to help.


For a free virtual marketing ideas session with marketing experts, call us on 01962 600 147 or email

Top tips for website design

If you’re looking to upgrade your website, or create a new one from scratch – we’ve put together some top tips to make your website stand out and grab people’s attention – for all the right reasons!

But don’t stress, if you want support creating web content, our talented graphic designers and copywriters are always here to help.


Easy to navigate

There’s nothing more frustrating for users, than spending loads of time trawling through websites to find the information they need.

For a positive user experience, each page of your website should have a clear purpose. Limiting the main menu items can also make it easier for users to find what they need.


Mobile friendly

Making sure your website looks good and functions properly on mobiles is a must. So busy people can access your website anytime and anywhere.


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Fast loading speed

Simple things like compressing images, will help your website to load quickly. Optimising your website with efficient coding and browser caching will create a user-friendly experience.


Readable fonts

Don’t make life hard for people clicking onto your website. Use an easy to read font and keep a contrast between text and background to make your text clear and stand out.

Less can often be more. A clean and uncluttered design can help make your website more readable.


Consistent branding

Choose a colour scheme that is visually appealing and matches your brand. Keep this consistent throughout your website, to make your brand instantly recognisable.


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SEO-friendly design

Make sure your website is designed with SEO (Search Engine Optimisation) in mind, so it ranks highly in people’s web searches. This includes optimising meta tags, creating XML sitemaps, using semantic HTML and ensuring content is crawlable.


Avoid autoplay

Whether it’s video or audio, avoid auto playing any media when a user lands on your page.

Instead of engaging people with your page, it can actually have the opposite effect and make people want to get off your web page as quickly as possible. Something you definitely want to avoid!


Clear call-to-action (CTA)

When someone new lands on your website, don’t lose them. Steer users to engage with your website by using clear Call-to-action (CTA) buttons, such as ‘Contact Us’, ‘Shop Now’, or ‘Learn More’.

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Footer content

Don’t forget to put the space at the bottom of your website to good use. The footer is a great place to include important links, copyright information and contact information.


Added security

Make sure your website is secure. The best way to secure your website from threats is to regularly update all your software and make sure you have the relevant SSL (Secure Sockets Layer) certificates to protect sensitive data like personal information, credit card numbers or log in details.


Get feedback

Before you launch, or relaunch, your website, it’s a good idea to get feedback from different users. They might spot issues you haven’t noticed, acting on their feedback will help to make your website launch a success.

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Keep up-to-date

Web design trends change. Stay updated with the latest design trends so your website remains current and somewhere people are happy to visit.


For a free virtual marketing ideas session with our marketing experts, call us on 01962 600 147 or email