Top 5 things to consider for design and print work

First impressions count, so getting design and print work that makes an impact is important. 

To help get it right, we’ve put together the top 5 things to keep in mind when it comes to design and print work, so you can promote your business successfully: 

 

1) Target Audience 

One of the most important things to consider before you create print and design work is your target audience.  

Think about their demographics, interests and needs so you can tailor your design to make sure they engage with your brand.  

 

2) Consistent Branding 

It’s worth setting up clear brand guidelines to enhance your design and help customers instantly recognise your brand. That way anyone creating design and print work on your behalf will be able to deliver something that looks and feels the same.  

Choose colours and fonts that are easy to read and work well with the tone and purpose of your design. We recommend sticking to the same colour palette, typography and logos for a cohesive brand. 

3) Layout 

Creating design work with a clear layout is essential, so you can deliver your message effectively. 

It works well to position text, images and other design elements in a balanced way, to clearly promote your business. 

For print work, it is vital to work to the exact print size and specifications, to make sure the design fits well. 

 

4) Image Selection 

Be careful to select relevant quality images with a high resolution, to make sure they look good when printed. 

Remember to pay close attention to any copyright restrictions to avoid any hefty fines. 

5) Proofreading 

Making errors in print work can be costly, so it’s worth asking someone else to double check everything for any typos or mistakes that may have crept in.   

 

Whatever your design needs, our experienced graphic designers Caroline and Shadie are always here to help!  

 

For inspiring design work that speaks to your customers, call us on 01962 600 147 or email info@tlc-business.co.uk 

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Worst marketing fails: 8 things to avoid

Don’t set yourself up to fail by falling into common marketing mistakes.

When it comes to marketing, there are several things you should avoid, so you can get the best results, here are the key ones:

 

1) Poor targeting

Knowing your target audience well will help you send marketing that is tailored and strikes a chord.

Avoid broad, generic messaging that is irrelevant and fails to resonate with your audience.

 

2) The wrong messaging

Getting your branding and messaging right is crucial. Be mindful of cultural, social and political sensitivities to avoid alienating or upsetting your target audience and prevent you from sharing anything which could be offensive.

Make sure your messaging is inclusive and respectful, to fully engage with your audience.

 

3) Lack of lead follow ups

So you’ve done all the hard work and got some great leads, don’t let contacting your prospects fall to the bottom of your to do list and waste a great opportunity.

Always make time to follow up leads. It’s best to send out campaigns when you know you can set aside time to follow up – don’t choose your busiest time of year and put yourself under unnecessary pressure!

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4) Being unauthentic

Consumers value genuine companies, so avoid making false claims, exaggerating product benefits, or using misleading advertising.

Building trust with your audience is crucial for long-term success.

 

5) Ignoring feedback

It’s a big mistake to ignore customer feedback, as it will lead to a disconnect between your brand and your customers.

Listen to what your customers want, address concerns and respond to enquiries, for the best results.

 

6) Disconnect across channels

Disjointed campaigns that send conflicting messages, or create confusion, is a recipe for disaster.

Make sure your message stays consistent across different platforms, for a strong brand identity and seamless customer experience.

 

7) Poor timing

Timing is everything in marketing! Avoid launching campaigns when your target audience is likely to be busy or uninterested, as it will get missed.

Consider when key events and cultural moments are taking place, to make the most impact.

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8) Neglecting analytics

Checking how effective your marketing campaigns are is a must.

Don’t forget to check your analytics to see what is working, and if necessary make changes so your marketing campaign remains relevant and you get successful results.

 

Going forwards

Avoiding these common marketing mistakes will help to make your marketing campaigns more effective, strengthen your reputation and build a strong relationship with your target audience. But don’t worry, our expert team is always here to help you get it right!

 

For a free virtual marketing ideas session and plenty of top tips from our experts, call us on 01962 600 147 or email info@tlc-business.co.uk

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